Pick one and own it     What if your company were allowed only one advantage over the competition? What would a sales call look like, starting with your 30-second pitch, then dealing with skeptical questions, trying to earn this potential customer's interest, respect, and eventually money, all with only one advantage?     http://blog.asmartbear.com/one-benefit.html     tags: hostmon sales marketing How to Sell Enterprise Software | Mike Taber's Blog     BANT is an acronym which stands for Budget, Authority, Need, and Timeline. Without all four of these things, any deal you’re working on is going to die before you get a PO. This methodology technically is applicable to any sale, regardless of the price.     http://www.miketaber.net/2009/10/29/how-to-sell-enterprise-s...     tags: sales bant