Tropo / Dave / Bookmarks : heatmap

Crazy Egg - Visualize Your Visitors
    CrazyEgg’s Confetti and Heatmap features are simple and affordable heat mapping tools that allow you to visually understand user behavior.
    http://www.crazyegg.com/
    tags: analytics heatmap

gheat - Google Code
    http://code.google.com/p/gheat/
    tags: python heatmap

How We Watch the City: Popularity and Online Maps - Microsof...
    One way of conceptualizing physical spaces is to look at where people notice, remember, or note them. Computer-assisted methods give us new tools based on implicit, rather than explicit, data about how users have examined and travelled online through cities. “Hotmap” is a tool that visualizes how people have used maps.live.com, an interactive mapping service, looking at what parts of the maps they find most compelling.
    http://research.microsoft.com/apps/pubs/default.aspx?id=6942...
    tags: heatmap hotmap microsoft map

Hotmap: Paying Attention to Geographical Attention
    Understanding how people use online maps allows data acquisition teams to concentrate their efforts on the portions of the map that are most seen by users. Online maps represent vast databases, and so it is insufficient to simply look at a list of the most-accessed URLs. Hotmap takes advantage of the design of a mapping system’s imagery pyramid to superpose a heatmap of the log files over the original maps. Users’ behavior within the system can be observed and interpreted. This paper discusses the imagery acquisition task that motivated Hotmap, and presents several examples of information that Hotmap makes visible. We discuss the design choices behind Hotmap, including logarithmic color schemes; low-saturation background images; and tuning images to explore both infrequently-viewed and frequently-viewed spaces.
    http://research.microsoft.com/pubs/69446/fisher_infovis_hotm...
    tags: heatmap hotmap microsoft map filetype_pdf media_document

 


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