The Three Spheres of Web Strategy –Updated for 2009 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
http://www.web-strategist.com/blog/2009/09/14/the-three-spheres-of-web-strategy-updated-for-2009/

The core structure of the goals and challenges of a Web Strategist

Who’s a Web Strategist? In a company, they often are responsible for the long term vision of corporate web properties. At a web company where their product is on the web, they’re often the product manager or CTO. Regardless of role, the responsibilities are the same, they need to balance all three of these spheres, and make sure their efforts are in the middle of all three.

I hope this is one of those resources you print out pin to your desk, and share with others. This is the core theme of this blog, the balance needed for successful web endeavors in organizations. I originally posted this diagram in 2006, the