The analytics issue with Twitter - Yoast - Tweaking Websites
http://yoast.com/twitter-analytics/

So you can actually track what those specific people do on your site? wow, that's pretty powerful... hat's off Joost

Google Analytics IQ Lessons

chartbeat shows you real-time traffic to your website and allows you to set alerts for any downtime or spikes in traffic

Mobile Analytics by Percent Mobile

What is your % mobile? Measure and analyze the mobile traffic to your website for free.

analyze mobile traffic off your website

Analytics de Mobile

free mobile tracking

Mobile Analytics - Mobile Web Analytics - Free Mobile Analytics - Mobile Site Tracking

google analytics power user guide

Excellent how-to for Google Analytics. Suggest this along with Google's Conversion University YouTube videos.

The Complete Google Analytics Power User Guide.

Excellent Analytics is a simple Excel plug in that lets you import web analytics data from Google Analytics in to an Excel spreadsheet. Build queries with all dimensions and metrics available in Google Analytics Apply filters to create advanced queries All queries are stored in the spreadsheet

more than 75 tools, resources, and articles that can help you in various aspects of web analytics

website

It’s no surprise that marketers use faces to draw people into their websites. They know that, from birth, humans are naturally attracted to, and engaged by, faces. In fact, one of our studies showed that people perceived websites as more “professional” when they had images of people on the site. Be careful! Simply picking a “pretty” picture isn’t enough. Too often marketers will take people pictures and show them to a focus group to see which ones they relate to best. As marketers, we worry about the gender, style and overall quality of the picture relating to our message. There’s another crucial factor for marketers to consider: The direction in which the model’s eyes are facing. Generally, it’s best when the model faces the content you want visitors to engage with first. Take a look at the landing page below (I’ve blurred the text to protect the guilty innocent): landing page face away full What happens is that you are naturally drawn to the image of the attractive model and our

La grande liste des trucs et astuces Google Analytics

Grâce à sa gratuité et ses nombreuses fonctionnalités, Google Analytics est de plus en plus utilisé. En plus des articles sur GA et des discussions sur le forum, j'ai constaté avec mon centre de formation Ranking Metrics un intérêt croissant pour les web analytics. Nous expliquons comment il permet de mieux comprendre les visiteurs d'un site afin d'optimiser sa structure, ses contenus et toutes les actions marketing associées. Pour ceux qui n'ont pas encore pu venir, voici une liste d'astuces et d'outils qui vont vous aider à mieux exploiter le potentiel de Google Analytics…

Des outils pour google analytics

If you want to have high performing web pages make sure that you: 1. Have a clear understanding of what the purpose of that page is and 2a. a clearer understanding of what drove customers to the page and 2b. what they want to accomplish to ensure that 3. #1 and #2 are in alignment. Glory will be yours!

A very detailed article with links to all relevant tools for finding out how to improve conversions, what people are looking for on a website, where do they click etc

@newsycombinator: "Fixing high bounce / low conversion web pages http://bit.ly/2a3dac" (from http://twitter.com/newsycombinator/status/3552641894)

Six Tips For Improving High Bounce / Low Conversion Web Pages http://ff.im/-7bWJl (via @vousa) [from http://twitter.com/mikkokiviniemi/statuses/3560410527]

Quarkbase est dedans ??

One of the ultimate excuses for not measuring impact of Marketing campaigns is: “Oh, that’s just a branding campaign.” Admit it, you’ve heard it. I suspect you’ve even used it liberally!! : ) Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. I love watching the IBM ads (with the Linux kid perhaps the best of the lot). I loved the I’m a PC ads from Microsoft (and I am a proud PC!). I loved the Wario Land: Shake It ad from Nintendo on YouTube (now that’s creative!). I love a good billboard ad, Budweiser does good ones. My absolute favorite branding campaign of all time: Think Different.

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Admit it, you've heard it. I suspect you've even used it liberally!! : ) Before we go any further I must clarify that I love bra

Brand Measurement: Analytics & Metrics for Branding Campaigns

iMediaConnection.com

The predicable problem with bounces vs. visits. NB! Check the comments.

It is critical to know how any web metrics package calculates its numbers, even Google. You cannot assume, no matter how big the company, that the numbers will be correct.

Article about a flaw in how Google Analytics is counting its visits

Google Gadgets

Today at the eMetrics Summit in Washington, D.C., after months of development and testing, Avinash Kaushik, our Analytics Evangelist, unveiled the new functionalities that represent a major upgrade to Google Analytics. With these features, gradually being released in beta in all accounts, you'll gain much richer insights into your website traffic, and it'll be even easier to discover, create, and access the metrics important to you. They are (with more details below): Advanced Segmentation, Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called "Motion Charts," and an updated user and administrative interface.

Useful info for MKT571 and MKTTM571 students.