The Best Business Model in the World - Umair Haque - HarvardBusiness.org
http://blogs.harvardbusiness.org/haque/2009/04/the_best_business_model_in_the.html

"Nice content - awesome presentation! What did you use to make it?!" That's what everyone who sees my BRITE presentation asks me. It's a new service called Prezi. And it's insanely great — the minute I saw it I had to have it, no questions asked. So, for the first time in half a decade, I found myself doing the unthinkable: paying for software.

"Yet, the best business model in the world is also the simplest: make stuff that's insanely great. Stuff that's insanely great does what Prezi does — amazes, enriches, and inspires. That kind of stuff doesn't need a hard sell, a new market, or a convoluted product range. It just needs to be."