True/Slant Tests Web Journalism Model - WSJ.com
http://online.wsj.com/article/SB123922742849502695.html

never saw this before, looks relevant

This week, a new Web news site is entering the fray, with a novel approach to journalistic entrepreneurship, new forms of advertising, and an effort to blend journalism and social networking.

interesting example of alternative publishing models: writers/eds as curators, reporters, moderators; letting advertisers create content, mingle with audiences