TED Interview: Tribes Author Says People, Not Ads, Build Social Networks | Epicenter from Wired.com
http://blog.wired.com/business/2009/02/ted-seth-godin.html

"The third idea, the one that I think is really available to a large number of people now without a lot of resources, is this idea of finding and connecting like-minded people and leading them to a place they want to go"

You can't have insiders unless you have outsiders. All tribes have outsiders. That's what makes them a tribe. If everyone is a member, it's not a tribe anymore.... So I don't think there's any problem at all for Apple with people saying they're elitist.

An interesting article on social networking and viral marketing concepts.

On the power of the internet: "People on the fringes can find each other, connect and go somewhere." On marketers' new challenge: "What we do for a living is find something worth changing, then finding tribes who spread the idea and create a movement." "You don't need everyone - you just need a 1,000 people who care enough that they will get you the next round and the next round...It's about finding the true believers."

Great presentation of Seth Godin on the third wave called tribes.

Remember Guy # 3 for the future.

The music industry is really focused on the ‘industry’ part and not so much on the ‘music’ part. This is the greatest moment in the history of music if your dream is to distribute as much music as possible to as many people as possible, or if your goal is to make it as easy as possible to become heard as a musician. There’s never been a time like this before. So if your focus is on music, it’s great. If your focus is on the industry part and the limos, the advances, the lawyers, polycarbonate and vinyl, it’s horrible.

Intentionally building communities (More hallway!) /Seth's Blog/ - If you think about the tribes you belong ... http://tinyurl.com/couqja [from http://twitter.com/jorgefsb/statuses/1482623217]

The challenge is to look at the rituals and events in your organization (freshman orientation or weekly status meetings or online forums) and figure out how amplify the real reason they exist even if it means abandoning some of the time-honored tasks you've embraced. Going around in a circle saying everyone's name doesn't build a tribe. But neither does sitting through a boring powerpoint. Working side by side doing something that matters under adverse conditions... that's what we need.

Working side by side doing something that matters under adverse conditions... that's what we need.

Social media, it turns out, isn't about aggregating audiences so you can yell at them about the junk you want to sell. Social media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led.

On the surface this post was promoting Seth’s new book Tribes, but take a closer look and he’s explaining why mass marketing and yelling at your audience doesn’t work, and how social media reveals a basic human need that we want to be connected, to make a difference and to matter.

Awesome - can't believe I missed this one first time round.

Seth Godin's blog

ideas that spread, win

Seth Godin: "Social media, it turns out, isn’t about aggregating audiences so you can yell at them about the junk you want to sell. Social media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed." [via:Adriana Lukas]

Presentatie - ontwikkeling van marketing