How a 40,000+ Employee Company Trains its Employees on Social Media
http://mashable.com/2009/12/16/telstra-social-media/

How a 40,000+ Employee Company Trains its Employees on Social Media

The 40,000 person company makes social media training mandatory for its employees and formalized a policy of “3Rs” – responsibility, respect and representation. Taking things a step further, today the company is trying something about as transparent as it gets – publishing their entire social media training guide online, so that anyone can check it out, learn and critique.