30+ Advanced SEO Tactics, Techniques and Resources (55+ Links) | SEOptimise
http://www.seoptimise.com/blog/2009/06/30-advanced-seo-tactics-techniques-and-resources-55-links.html
Strategic Blogging and Some Tactics to Nail It | chrisbrogan.com
http://www.chrisbrogan.com/strategic-blogging-and-some-tactics-to-nail-it/
Once you get past the “should my company be blogging” hurdle and into the “okay, so now what?” part of the race, the next question you might find yourself facing is, “What should I be doing to marry my blogging to my business goals?” If you’re in charge of making blogs deliver a business value to your organization, here’s some thoughts to consider. (Note: this is a business-minded post. You can use blogs however you like.)
RT @chrisbrogan Strategic Blogging and Some Tactics to Nail It http://ow.ly/15Gukv [from http://twitter.com/ploked/statuses/2402798902]Seth's Blog: When tactics drown out strategy
The importance of focusing on the bigger picture.
3 Most of us are afraid of strategy, because we don't feel confident outlining one unless we're sure it's going to work. And the 'work' part is all tactical, so we focus on that. (Tactics are easy to outline, because we say, "I'm going to post this." If we post it, we succeed. Strategy is scary to outline, because we describe results, not actions, and that means opportunity for failure.)
"Building a permission asset so we can grow our influence with our best customers over time" is a strategy. Using email, twitter or RSS along with newsletters, contests and a human voice are all tactics. In my experience, people get obsessed about tactical detail before they embrace a strategy... and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place. The next time you find yourself spending 8 hours on tactics and five minutes refining your strategy, you'll understand what's going on.What’s Working for Social Media Marketers? - eMarketer
What’s Working for Social Media Marketers?
A September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers found that the marketing tactics most often used on social sites are not necessarily the bHow To Create Measurable Objectives | Brand Elevation Through Social Media and Social Business | Altitude Branding
lots of people forget the planning phase in social media programs
Altitude Branding / 21.12.09
Great post from Amber Naslund on creating measurable objectives.