There Is No Social Media Kit | Altitude Branding | Brand Elevation through Social Media
http://altitudebranding.com/2009/05/there-is-no-social-media-kit/

The best answer I can give you about your social media endeavors is actually a series of questions. The social media strategy you build will be based on your answers to a pile of smart questions about your business and your tolerance for a new approach.

The dreaded “It Depends” answer is the bane of existence for a lot of corporate communicators trying to get involved in social media. We want shortcuts. We want a kit of parts, turn-key, that we can plug and play. (We did love the Chia Pet after all. Just add water.)

How to build a social media strategy

questions to ask your client before the "get a youtube account".