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Why Sweden rules the web - Features, Gadgets & Tech - The Independent
http://www.independent.co.uk/life-style/gadgets-and-tech/features/why-sweden-rules-the-web-1640950.html

Phone calls, movies, music, TV – Stockholm has emerged as the epicentre of an online revolution, giving us all what we want, instantly, for free. Tim Walker reports from the world's new digital capital
Ek acknowledges that, without the far-reaching effects of The Pirate Bay and its ilk, Spotify could never have come to fruition. "There is a big file-sharing community here in Sweden," he says. "It's how people want to consume content. They don't want to be illegal, but they want to have everything at their fingertips instantly, which is what The Pirate Bay facilitated. The best way to compete with that is to come up with a better product. Spotify exists because of piracy."
Phone calls, movies, music, TV – Stockholm has emerged as the epicentre of an online revolution, giving us all what we want, instantly, for free