Is Social Media Making Corporate Websites Irrelevant?
http://mashable.com/2009/05/25/vitamin-water-kobe-vs-lebron/

There was a time when having a dotcom was key to your brand. The URL you pointed everyone to in all of your marketing. But with the emergence of the social web, and opportunities to engage with fans elsewhere, is that the right strategy?

VitaminWater Facebook campaign

social media making corp website irrelevant