Pages tagged rams:

Good design: The ten commandments of Dieter Rams

diseñador de braun en los 60s
Genius: "The aesthetic quality of a product – and the fascination it inspires – is an integral part of the its utility."
Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him – “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design? As good design cannot be measured in a finite way he set about expressing the ten most important criteria for what he considered was good design. Subsequently they have become known as the ‘Ten commandments’. Here they are.