The Transformation of NPR  | American Journalism Review
http://ajr.org/Article.asp?id=4606

A case study in how to transform a newsroom to the digital age: How National Public Radio is changing the reporter’s skills teaching them social media, online writing, photo and video. At the Poynter Institutes seminar on best practice in multimedia editor Keith W. Jenkins told how they change the newsroom: 'Begin with the skills of the journalist. Then add a little to what they can already do. Don't start with the needs of the organization.' From the article: Most news organizations are at least paying lip service to this multiplatform goal, but NPR is putting its money (and the John S. and James L. Knight Foundation's) where its mouth is: The foundation gave NPR $1.5 million to train its 450 editorial employees in digital storytelling skills and to pay for substitutes to fill in for them while they learn. NPR is putting an additional $1 million into the training