Seth's Blog: The difference between PR and publicity
Great insights into the difference between getting your name in the news, and getting people excited about your products/company.Lindsay Robertson
The Do's and Don'ts of Online Publicity, For Some Reason Lindsayism.com Bio Twitter NYmag.com posts
"...all eyeballs are not equal" - online PRs take note:
"There’s a question that has been bugging me for years: why are 99% of publicists and promotion/marketing people complete useless failures when it comes to blogs and online outlets?"
great notes on online publicity