Mud Rooms, Red Letters, and Real Priorities | 43 Folders
http://www.43folders.com/2009/04/28/priorities

"Because, at that level, your entire career is defined by the unbelievably great ideas that you reject. Painfully giant, wonderful, terrific opportunities that you simply don’t have the capacity to address without screwing up the real priority."

"True priorities are like arms; if you think you have more than a couple, you're either lying or crazy."

Kind of unique. Sort of pregnant. “High” priority.

A priority is observed, not manufactured or assigned. Making something a #1 PRIORITY in a list changes nothing. If it were really important, it’d already be done. When most people say, “prioritize,” I think they really mean to say, “force-rank”.