Pages tagged pricing:

Design Decisions: The new Highrise signup chart - (37signals)
http://www.37signals.com/svn/posts/1496-design-decisions-the-new-highrise-signup-chart

A couple weeks ago we launched the new Highrise marketing site. We’re still iterating that design post-launch, and we have a big post brewing about that design process, but today I wanted to share some of the iterations we explored for the new signup chart.
A couple weeks ago we launched the new Highrise marketing site. We’re still iterating that design post-launch, and we have a big post brewing about that design process, but today I wanted to share some of the iterations we explored for the new signup chart.
Walks through a few iterations of the Highrise conversion page, with interesting discussion illustrating some of the design decisions made.
Как и почему сделали новую версию.
Product Pricing Primer
http://www.ericsink.com/bos/Product_Pricing.html
Should An iPhone App Developer Charge Or Run Ads? (Galaxy Impact Case Study)
http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/
How to price an iPhone app, or whether to charge at all and use ads instead.
iphone app developer
Free to Freemium: 5 lessons learned from YouSendIt.com | Futuristic Play by @Andrew_Chen
http://andrewchenblog.com/2009/03/09/free-to-freemium-5-lessons-learned-from-yousenditcom/
Blog post, 5 lessons learned from YouSendIt.com
How much to charge for design work?
http://justcreativedesign.com/2009/02/26/how-much-to-charge-for-design-work/
TRUECAR - The Authority on New Car Pricing
http://www.truecar.com/
Nice way to display recent prices on sold cars.
Find the price people are paying for cars.
Quality-Price-Ratio in Web Design (Pricing Design Work) | How-To | Smashing Magazine
http://www.smashingmagazine.com/2009/07/14/quality-price-ratio-in-web-design-pricing-design-work/
Business aspects of design; pricing
I’m about to make a bold statement. The quality of a design and the monetary cost of producing or procuring that design have absolutely no relationship whatsoever. It’s a bitter pill to swallow, I know. Many of you are crying foul at this very moment, but hear me out. I’ll explain my radical position – and hopefully give you a few pointers about how to more effectively price and position your design business in this brave new, and uncorrelated, world.
Perhaps the best article on web design pricing I've ever read. This insightful story should be ready by every web designer.
Content is a Service Business - Tools of Change for Publishing
http://toc.oreilly.com/2009/07/content-is-a-service-business.html
- Tools of Change for Publishing
"Whether they realize it or not, media companies are in the service business, not the content business. Look at iTunes: if people paid for content, then it would follow that better content would cost more money. But every song costs the same. Why would people pay the same price for goods of (often vastly) different quality? Because they're not paying for the goods they're paying Apple for the service of providing a selection of convenient options easy to pay for and easy to download."
Compare Parking Rates Daily/Monthly Garages Lots NYC Boston New York
http://www.bestparking.com/index.php
Compare Parking Rates Daily/Monthly Garages Lots NYC Boston New York
You need to park your car and you're crunched for time. You're not in a position to comparison shop parking rates. Thankfully BestParking has already crunched the numbers for you and can help you find the best rate.
12 Tips on Pricing your Web Work | Admix Web
http://www.admixweb.com/2009/07/26/12-tips-on-pricing-your-web-work/
Prissättning
Startup Tips for Enterprise Software Pricing
http://onstartups.com/tabid/3339/bid/174/Startup-Tips-for-Enterprise-Software-Pricing.aspx
Phew! This article ended up being much longer than I expected (I banged it out in one sitting, as I do most articles). I’m still not sure I ans
ubstantial cost to you. This problem is made even more acute by the fact that in a fair numb
Excellent advice for startups for pricing their Enterprise Software!
The design pricing formula | David Airey, graphic designer
http://www.davidairey.com/design-pricing-formula/
Pricing is a task a lot of designers struggle with. I receive questions on a weekly basis to prove it. As much as I want to, I can’t tell you what you should be charging. The design pricing formula explains why.
Coding Horror: Software Pricing: Are We Doing It Wrong?
http://www.codinghorror.com/blog/archives/001293.html
operating
"...the idea that software should be priced low enough to pass the average user's "why not" threshold is a powerful one."
codinghorror application software pricing price discount appstore apple iphone coding horror
What I think isn't well understood here is that low prices can be a force multiplier all out of proportion to the absolute reduction in price. Valve software has been aggressively experimenting in this area; consider the example of the game Left 4 Dead: Valve co-founder Gabe Newell announced during a DICE keynote today that last weekend's half-price sale of Left 4 Dead resulted in a 3000% increase in sales of the game, posting overall sales (in dollar amount) that beat the title's original launch performance. It's sobering to think that cutting the price in half, months later, made more money for Valve in total than launching the game at its original $49.95 price point. (And, incidentally, that's the price I paid for it. No worries, I got my fifty bucks worth of gameplay out of this excellent game months ago.) The experiments didn't end there. Observe the utterly non-linear scale at work as the price of software is experimentally reduced even further on their Steam network: The mass
One of the side effects of using the iPhone App store so much is that it's started to fundamentally alter my perception of software pricing. So many excellent iPhone applications are either free, or no more than a few bucks at most. That's below the threshold of impulse purchase and squarely in no-brainer territory for anything decent that I happen to be interested in.
What We Can Learn About Pricing From Menu Engineers
http://gigaom.com/2009/09/13/what-we-can-learn-about-pricing-from-menu-engineers/
putting some absurdly expensive item on the menu. Rapp doesn’t expect many consumers to buy it, but having it there makes expensive items appear cheap by comparison
Have you ever gone to a restaurant and found some ridiculously priced item on the menu? Of course you didn’t buy it — you’re no sucker. Or are you? This Today Show piece on Gregg Rapp may surprise you. Rapp is a menu engineer. He helps restaurants maximize revenue by hacking common flaws in human decision-making. For example, by simply removing “$” signs from prices, people are less intimidated by them. And he advises against listing items from least to most expensive, because that focuses the consumer on price. Instead he mixes up items, making it hard to find their price — thereby encouraging the customer to emotionally commit to something before finding out what it costs. But my favorite strategy of his is that of putting some absurdly expensive item on the menu. Rapp doesn’t expect many consumers to buy it, but having it there makes expensive items appear cheap by comparison. Think about it: How many times have you ordered a bottle of wine in the middle of the price range?
Interesting Article on the human mind and price from a "Menu Engineer"
Pricing A Project | Blue Flavor
http://www.blueflavor.com/blog/2006/apr/25/pricing-project/
Detailed description on how pricing for web projects can be done. Important: calculate reasonable prices that can be broken down into several components. Communicate all your assumptions involved. Know your hourly rates. Make transparent what your customer will get.
Graphic Artist Guild Handbook of Pricing and Ethical Guidelines
How much should I charge to develop a website? : programming
http://www.reddit.com/r/programming/comments/9na52/how_much_should_i_charge_to_develop_a_website/
77 Inspirational Example of Pricing Page Designs | Inspiration | instantShift
http://www.instantshift.com/2009/10/06/77-inspirational-example-of-pricing-page-designs/
In this showcase, you’ll find a variety of highly-creative, beautiful, unique, and most importantly inspirational designs which are following the same trend of creative pricing presentation.
Trends in Pricing Page Design and Layout | Vandelay Design Blog
http://vandelaydesign.com/blog/design/pricing-page-trends/
Setting Pricing for a Startup - The Rule of 80% - Sachin Agarwal's blog
http://www.sachinagarwal.com/setting-pricing-for-a-startup-the-rule-of-80
So here's my rule: The rule of 80%. For anyone selling on an incremental basis, set your break points that the per-unit costs of the new tier are 80% of the per-unit cost for the previous tier.
In just the last week, two different people have come to me to get feedback on their pricing. One was a startup selling a very sophisticated product to corporate enterprises. The other was selling consulting services to individuals, small businesses, and trade associations. In both cases, however, the questions were the same: how should I price this on a per-head basis? When should I charge a flat fee? How do I make sure I'm not leaving money on the table? How do I make sure I'm not losing customers?
Lessons Learned: Three freemium strategies
http://startuplessonslearned.blogspot.com/2009/01/three-freemium-strategies.html
ed, just that it's something that you should be willing to experiment with on an ongoing basis with the knowledge that it's going to take a long time to get it exactly right.
Interesting blog abour freemium strategies
The Fast, Good and Cheap Pricing Method | Freelance Folder | The Blog For Freelancers And Web-Workers
http://freelancefolder.com/the-fast-good-and-cheap-pricing-method/
Great pricing method to be used on my future clients
freelance rates
freelance tips
The 'Hows' of Pricing Your Design Work
http://www.thedesigncubicle.com/2009/07/the-hows-of-pricing-your-design-work/
58 of the World’s Greatest Offers — Copyblogger
http://www.copyblogger.com/58-killer-offers/
Idéias para comercial Netlogos
58 of the World’s Greatest Offers — Copyblogger
What’s In A Price: The Guidelines For Pricing Web Designs - Noupe
http://www.noupe.com/freelance/what-s-in-a-price-the-guidelines-for-pricing-web-designs.html
CleanCutNC.com
Web App Business Models: User Needs and What People Pay For | Our Blog | Box UK
http://www.boxuk.com/blog/web-app-business-model-user-needs
2read
Web Design - Pricing Tables | Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials
http://abduzeedo.com/web-design-pricing-tables
Preise darstellen
Web Design - Pricing Tables | Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials - http://abduzeedo.com/web-design-pricing-tables
On Pricing
http://onpricing.com/
Notes and links on pricing your work, especially for people in creative fields
Discussions from around the web on pricing webapps
An ongoing discussion of web app pricing strategies by Paul Farnell, founder of Litmus.
How Much Should You Charge for a Website? - CSS-Tricks
http://css-tricks.com/how-much-should-you-charge-for-a-website/
It is a little hard to talk hard numbers here since this will vary wildly from agency to agency, firm to firm, freelancer to freelancer. But let’s just throw some out there just for fun. $75 / hour. That’s a fair rate, I think, for a reasonably skillful freelance web designer.
This question was sent in by Tom Nowell. Tom said he was a university student and has been building websites for people lately. He says that he does it on
SeatGeek | Ticket price forecasts and the best ticket deals
http://seatgeek.com/
Could be a great ticket Scalping tool
At SeatGeek you can search by your favorite team, performing artist, or venue/city if you're open to taking in anything. SeatGeek renders a map of the venue, charts out where the seats are located, and dishes the dirt on the overall state of pricing at the venue as well as individual tickets. The price forecast tells you if you should buy now or wait based on prior data for the team/artist and the venue in question.
SeatGeek forecasts the price of sports and concert tickets, enabling you to buy tickets when they are cheapest.
What should I be charging for webdesign? | James Larkin
http://www.jameslarkin.ie/2010/02/14/what-should-i-be-charging-for-webdesign/
avel
How long is a piece of string? One of the most common questions I see on IWF and on boards.ie web design and web development forums is the age old
97 Best Practices of Pricing Page Designs / Inspiration / SPLASHnology - Web Design and Web Technology Community
http://www.splashnology.com/blog/inspiration/390.html
Pricing design and layout for SaaS apps.
The benefits of a monthly recurring revenue model in tough economic times - (37signals)
http://www.37signals.com/svn/posts/1471-the-benefits-of-a-monthly-recurring-revenue-model-in-tough-economic-times
Very nice
Upside of software as service
How to Handle Tightwads & Charge What You’re Worth - FreelanceSwitch - The Freelance Blog
http://freelanceswitch.com/clients/how-to-handle-tightwads-or-how-to-charge-what-you%e2%80%99re-worth/
The penny-pinching, wheel-and-dealing, bargain-hunting prospect. As a freelancer, dealing with this type of person is part of the territory.
Reversing the Enterprise 2.0 Pricing Model - ReadWriteWeb
http://www.readwriteweb.com/archives/reversing_the_enterprise_20_pricing_model.php
Enterprise2.0の価格モデルについて
Why is the Enterprise 2.0 market not taking off more strongly? The reason has to do partly with ill-conceived pricing structures: volume-discount (VD) schemes. Fix them, and you fix one of the obstacles preventing the market from expanding rapidly. And by fixing them is meant reversing them, in particular by using volume-increasing schemes.
by Julien le Nestour: Why is the Enterprise 2.0 market not taking off more strongly? The reason has to do partly with ill-conceived pricing structures: volume-discount (VD) schemes. Fix them, and you fix one of the obstacles preventing the market from expanding rapidly. And by fixing them is meant reversing them, in particular by using volume-increasing schemes.
Volume-discount pricing structures are simple, tried, and true. So, why aren't they efficient? The reason is because of where returns on investment (ROIs) are located. Enterprise social computing offerings provide increasing marginal productivity as they scale, at both the individual and organizational level.
3 key ideas from a recent Freemium dinner conversation | Futuristic Play by @Andrew_Chen
http://andrewchenblog.com/2009/04/20/3-key-ideas-from-a-recent-freemium-dinner-conversation/
good bullet points on the common challenges facing the freemium model.
YouSendIt
RT @igrigorik great read on freemium models / patterns for startups: http://tinyurl.com/d5a5xs [from http://twitter.com/nealrichter/statuses/1575106507]
Reality Check, Please! | ThatsSoYummy.com
http://www.thatssoyummy.com/hot-tips/reality-check-please/
how restaurants fiddle with their menus to get you to buy more. mostly nonsurprising but good to tuck away
Menu Design Psychology
Menu design techniques for boosting sales.
How to alter menu design to increase profits
While I was reading The Food Network Magazine, I found a tid-bit I wanted to share with you all. Restaurant Menus are designed to make you eat more and spend big.
Chris Anderson’s Counterintuitive Rules For Charging For Media Online
http://www.techcrunch.com/2009/06/15/chris-andersons-counterintuitive-rules-for-charging-for-media-online/
The best model is a mix of free and paid You can’t charge for an exclusive that will be repeated elsewhere, Don’t charge for the most popular content on your site, Content behind a pay wall should appeal to niches, the narrower the niche the better
Wofür kann man Geld nehmen und wofür nicht?
# The best model is a mix of free and paid # You can’t charge for an exclusive that will be repeated elsewhere, # Don’t charge for the most popular content on your site, # Content behind a pay wall should appeal to niches, the narrower the niche the better
Let the popular content be paid for by advertising, and the niche, exclusive content can be sold to fewer people at a higher price.
He articulated something that is now increasingly becoming obvious: As products go digital, their marginal cost goes to zero.
40 Fantastic Pricing Tables for Your Inspiration | Graphic and Web Design Blog
http://www.1stwebdesigner.com/inspiration/fantastic-pricing-tables-inspiration/
5 Tips To Transition From A Free To A Paid Service
http://techcrunch.com/2010/06/13/free-to-paid-tips/
Helpful.
Long post, but good read (headline says it all).
My 2 Bucks on Pricing – ChrisAshworth.org
http://chrisashworth.org/blog/2010/06/09/my-2-bucks-on-pricing/
"Each person who buys your software, your theater ticket, your whatever, will assign their own value to the thing. In a perfect world you would charge each person exactly how much they value your software, your theater ticket, or your whatever. But you can’t do that — not just because it will be different for different people but because it will even be different for the same people, depending on when and how you ask them."
Holy crap this is the best article i've ever read on pricing...