Six Ways to Get People to Say “Yes” — Copyblogger
http://www.copyblogger.com/get-to-yes/

Getting people to say yes is the goal for any sales message. It's what psychologists call “compliance. However, my ...

save

nt”. 3. Ask for a discount for paying upfront vs. net-30 or ask for the standard 2% discount for paying net-10 instead of net-30. This can often be negotiated with

Negotiation Skills

The panhandler's secret /Seth's Blog/ - When there were old-school parking meters in New York, quarters were ... http://tinyurl.com/dcm4ub [from http://twitter.com/jorgefsb/statuses/1257713242]

I love this story. Brief, worthwhile.

Great way to solicit donations. http://is.gd/l5kT [from http://twitter.com/davidwees/statuses/1303875101]

The panhandler's secret: "Do you have a dollar for four quarters?" and then "Can you spare a quarter?" Smart man.

Brilliant Statistically proven ways that work.

Devil’s advocate example works with large organizations. Leaders who consistently seek out dissenting opinions earn more respect, and generally have better agreement with people in the room than those who rule by lying the law and persecuting dissenters.

Always useful to know how best to co-erce money out of loved ones.

f a sign imploring people not to steal pieces of petrified forest from the park. One mentioned large amounts of petrified forest taken away on an annual basis, the other one simply asked the visitors not to remove petrified wood. The first one actually tripled t

"It applies in all walks of life. Church services and prayer books are full of three-part lists. Research has shown that people know a prayer is finished when it ends with them praying for three things. They know to say 'Amen' and don't have to be prompted." Also, it is economical - a third word is the earliest point at which a possible connection, implied by the first two, is confirmed. If you carry on listing items, say speech-writing experts, you risk being criticised for "going on and on". It can be th

A great review of Predictably Irrational - the hidden forces that shape our decisions by Dan Ariely. Why we act the way we do when we buy and how we are constantly manipulated by companies and advertisers. The question we have is will this change because of social media?

"7. Capitalize on our Aversion to Loss" - : - A good reason for subscriptions to have multiple levels

# f what you've spent so far on a service, product, or relationship -- in effort or money -- is probably far less than you think. Be willing to walk away. # Once you've bought something, never rely on your internal judgment to assess its value, because you're too close to it now. A

It's a fascinating examination of why human beings are wired and conditioned to react irrationally. We human beings are a selfish bunch, so it's all the more surprising to see how easily we can be manipulated to behave in ways that run counter to our own self-interest. This isn't just a "gee-whiz" observation; understanding how and why we behave irrationally is important. If you don't understand how these irrational behaviors are triggered, the marketing weasels will use them against you.

influence or manipulation?

menus marketing tricks

principles of menu design

Results like these suggest that feeling good about yourself may in part be a matter of having a hard time feeling bad, and that confidence and even success might be triggered by interventions that do nothing but make failure seem the more intimidating possibility. The human brain, for all its power, is suspicious of difficulty, but perhaps we can learn to use that.

Phrases that are easier on the ear aren’t just catchy and easy to remember, McGlone argues, they also feel inherently truer.

Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.boston.com%2Fbostonglobe%2Fideas%2Farticles%2F2010%2F01%2F31%2Feasy__true%2F%3Fpage%3Dfull

in any situation where we weigh information. It’s a key part of the puzzle of how feelings like attraction and belief and suspicion work

"Cognitive fluency is simply a measure of how easy it is to think about something, and it turns out that people prefer things that are easy to think about to those that are hard. On the face of it, it’s a rather intuitive idea. But psychologists are only beginning to uncover the surprising extent to which fluency guides our thinking, and in situations where we have no idea it is at work."

Cognative fluency

!!!100602 Rand talks about the concepts discussed in Robert Cialdini's book, Influence: Science & Practice

From SEOmoz

Great overview

Conversion rate optmization - the practice of improving the quantity of visitors who take a desired action on your site - has been a hot topic this year. There's both an art and a science to the process of turning browsers into buyers and drive-by readers into email subscribers, Facebook fans and Twitter followers. In my opinion, no marketer should be engaging in this work without having read R...

!!!100602 Rand talks about the concepts discussed in Robert Cialdini's book, Influence: Science & Practice

Conversion rate optmization - the practice of improving the quantity of visitors who take a desired action on your site - has been a hot topic this year. There's both an art and a science to the process of turning browsers into buyers and drive-by readers into email subscribers, Facebook fans and Twitter followers. In my opinion, no marketer should be engaging in this work without having read R...

Conversion rate optmization - the practice of improving the quantity of visitors who take a desired action on your site - has been a hot topic this year. There's both an art and a science to the process of turning browsers into buyers and drive-by readers into email subscribers, Facebook fans and Twitter followers. In my opinion, no marketer should be engaging in this work without having read R...

The Misconception: Your opinions are the result of years of rational, objective analysis. The Truth: Your opinions are the result of years of paying attention to information which confirmed what you believed while ignoring information which challenged your preconceived notions.

RT @joegerstandt: RT @valdiskrebs: Great post on confirmation bias by @notsmartblog -- http://bit.ly/a2f5yq