Personal Branding 102: How to Communicate & Maintain Your Brand
http://mashable.com/2009/02/12/personal-branding-102/

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Personal Branding 102: How to Communicate & Maintain Your Brand Personal Branding PersonalBranding brand brandbrand

Personal Branding 102

Put on your personal PR hat and start to promote your materials. Before you go crazy with self-promotion, realize that the most successful people are able and trained to promote the work of others as well. Here are some proven personal PR tactics:

Google is a permanent record

"Google doesn't forget." Could be useful in further discussing (with kids) the implications of this...

Seth's Blog: Personal

A quick lesson on dirt laundry

Seth makes some great points about life in these modern times. Great to share with students, very concise.

"Google never forgets."/ "Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are."

家政婦で面接者をGoogleで検索。ひどい3人

people would be wise to recognize that there is no privacy in the online world - be aware that what you say and write in facebook or the like will be 'googlable' for years - operate accordingly - this is a version of big brother that george orwell didn't necessarily think of but certainly exists - in fact, there is no 'one big brother' - everyone can be big brother with google and the death of privacy due to social computing

1. Know your audience -------------------------------------------------------------------------------- Too many people are sharing information to the wrong audiences. Your manager doesn’t want to know if you just went to the bathroom and, although your parents would love to eavesdrop on your relationship with your girlfriend or boyfriend, you might not want to share those details. Since our lives are starting to converge more and more every day, you need to decide what audiences you want to connect with on Facebook. 2. Decide on your branding strategy 3. Set your privacy settings 4. Fill out your profile completely 5. Import contacts and grow your network 6. Update your status 7. Start a group or a page 8. Join or start an event in your area 9. Link out to your Facebook profile 10. Feed your social networks

A comprehensive guide to help you build your personal brand on LinkedIn.

Dan Schwabel/mashable

twitter socialmedia

Building a Twitter book

Beautiful, professionally designed websites for you and your personal brand in a matter of minutes.

online Visitenkarte

This is one hardcore piece of Twitter for Business 101. Great way to put a training guide online!

Twitter guide

Whether it's getting instant responses or meeting people in real life via tweetup, some Twitter tips are not to be forgotten.

http://bit.ly/331kzj 8 Twitter Networking Tips: From Online to In-the-Flesh [from http://twitter.com/sahana2802/statuses/1249450959]

If youre currently branding yourself as a social media expert, this post is mandatory reading for you. I, for one, am branded as a social media expert at EMC corporation, but thats not exactly how I want the world to see me. Whenever someone has a question about social media or requests some strategic guidance, my name comes into their minds first because its my job title, but not my personal brand. Were living in a world where everyone is starting to learn best practices in social media, whether youre in school or youre in the workforce. In the US, social networking is up 83% from a year ago.

If you’re currently branding yourself as a “social media expert,” this post is mandatory reading for you. I, for one, am branded as a “social media expert” at EMC corporation, but that’s not exactly how I want the world to see me. Whenever someone has a question about social media or requests some strategic guidance, my name comes into their minds first because it’s my job title, but not my personal brand. We’re living in a world where everyone is starting to learn best practices in social media, whether you’re in school or you’re in the workforce. In the US, social networking is up 83% from a year ago.

τι πρεπει να προσεξεις ασχολουμενος επαγγελματικα με τα social media ***

If you’re currently branding yourself as a “social media expert,” this post is mandatory reading for you. I, for one, am branded as a “social media expert” at EMC corporation, but that’s not exactly how I want the world to see me.

Building an online identity in clear steps

What message? The message that you're old news, you don't keep up on what's going on, and there has to be someone out there more interesting and relevant than you. If the only thing online that points to you are old blog posts from 2005 and a stale social networking profile, you might as well be walking around with a cassette player and some floodwaters on, exclaiming "We put a probe on Mars? Who's this Obama guy?"

STILL NEED TO READ

"She was certainly not the first person I’d heard this from. I hear this almost everywhere I go where there are people talking about social media, and I feel that it is time that I rise up against it. In fact, I did, right there and then. I grabbed the microphone from her grasp and said, 'I am not a brand' ... Some people don’t get it. They don’t get that the internet is a conversation."

Some people don’t get it. They don’t get that the internet is a conversation. They think the message only goes one way—out. Things must be shouted. Things must be thrust in your face. Things must be sold.

The Internet is about conversation, not about branding or selling.

RT @peteashton The most important thing you will read about Social Media this week: http://bit.ly/ckRInQ – Andrew Dubber (dubber) http://twitter.com/dubber/statuses/16814698958

Author on social media.

The internet is made of people. People matter. This includes you. Stop trying to sell everything about yourself to everyone.

anti-branding manifesto

// I am not saying that it is a bad or dishonest thing to try to sell your work. It is not. What I am saying is that I am tired of the rush to *commodify* everything, to turn everything into products, including people. I don’t want a brand, because a brand limits me. A brand says I will churn out the same thing over and over. Which I won’t, because I am weird. // i cry with laughter and i love her ♥♥♥