Pages tagged pepsi:

Pepsi Logo Response - artwork by Lawrence Yang

Pepsi logo redesign is bad. This is good.
Lawrence Yang sums up beautifully why I think the new Pepsi logo is a bust.
Coca-Cola vs. Pepsi, Revised Edition - Brand New
Saw this in a tweet the other day, subsequently brought it up in a conversation last night. Coca-cola is alien good.
An interesting historical look at the branding for competing brands - coke and pepsi.
Internal Memos: 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
"Last year Pepsi spent several hundred million dollars on a new logo. Everyone figured they had just ripped off the Obama logo. But now an internal document from the branding company has surfaced: Breathtaking bullshit."
Social Media Marketing: How Pepsi Got It Right
Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.
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De evolutie van de logo's van pepsi en coka cola
Pepsi's logos vs. Coca Cola's
logos of the two companies over the years