The myth of the page fold: evidence from user testing | cxpartners
People tell us that they don’t mind scrolling and the behaviour we see in user testing backs that up. We see that people are more than comfortable scrolling long, long pages to find what they are looking for. A quick snoop around the web will show you successful brands that are not worrying about the fold either:Please Scroll
The title tag reads: "Please Scroll." This is great for those bastards that didn't have anything to say early on and all of sudden they're concerned about something that is quite ambiguous like the "FOLD."
There is no page fold: http://j.mp/718EHv