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P&G Gives Its Marketers a Crash Course in Social Media - Advertising Age - Digital

RT @TomL Fancy Social Media experiment by Procter & Gamble - [from]
now what?
social media PPT
BATAVIA, Ohio ( -- ­Procter & Gamble Co. paired 40 digital media and agency executives with 100 of its North American marketing directors in a contest to sell Tide T-shirts for charity last night as its much-awaited "Digital Hack Night" became a four-hour reality show aired largely in social media.