Crashing Motrin-gate: a Social-Media Case Study - Advertising Age - News
http://adage.com/article?article_id=132787
Chronologie und Hintergründe zum "Motrin Moms" brouhaha
Did Motrin pull the ad too quickly?
AdAge article from 11/24/08 that highlights the Motrin crisis case study.
A social media case study - Motrin of J&J