Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
http://www.interactiveinsightsgroup.com/blog1/social-media-metrics-superlist-measurement-roi-key-statistics-resources/
Official Google Blog: Introducing Measurement Lab
http://googleblog.blogspot.com/2009/01/introducing-measurement-lab.html

glasnost, search engine

Community-based diagnostics. Early stages.

Twitter Clients

estudar...

Twitter Clients, Feb 16, 2009 Shows Twitter client usage for all accounts tracked by @twitstat.

Listen Better. Innovate Faster.A powerful, web-based application that tracks social media and finds signals in the noise to help your team build better products and stronger customer relationships.

What's the bigger idea: social media as marketing stimulus or social media as a way to innovate business processes? It's both.

Influence is difficult to ascertain online. What about that guy on Twitter with 25,000 followers? Isn’t he influential? Here are a few factors to consider.

A first approach ...

Interesting article

Internet Business Search

chartbeat shows you real-time traffic to your website and allows you to set alerts for any downtime or spikes in traffic

The ROI for Social Media is Zero http://www.clickz.com/3633341

People's conversations are not media; they can't be purchased as such by advertisers. In other words, people don't talk whenever advertisers want them to and they won't say whatever advertisers tell them to -- so it isn't "media" like TV, print, and radio.

Interesting facts about facebook

CheckFacebook.com tracks data reported from Facebook's advertising tool to help marketers and researchers understand how Facebook is spreading across the glob

comScore, Inc. reports that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.

A reminder to use to the good old A/B split testing with a control group to not be fooled so easily by numbers and variation.

"The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions."

Social Networking Media ROI Calculator

Metrics

Business Intelligence for Social Media

Could compete with Radian6?

Don’t look now, but the number of Americans over 35, 45, and 55 on Facebook is growing fast. In the last 60 days alone, the number of people over 35 has nearly doubled.

Don’t look now, but the number of Americans over 35, 45, and 55 on Facebook is growing fast. In the last 60 days alone, the number of people over 35 has nearly doubled. Developers and marketers may want to think about how to serve this group of new users.

Looking at Facebook US audience growth over the last 180 days, it’s clear that Facebook is seeing massive increases in adoption amongst users 35-65. The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.

Gibt einen Überblick zu einem beliebigen Twitter-Account

"Call it Living by Numbers—the ability to gather and analyze data about yourself, setting up a feedback loop that we can use to upgrade our lives, from better health to better habits to better performance."

The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics

article writing up the success & simplicity of nike+. Part of a bigger piece on improving our lives through tracking and managing personal data. Features my friend Michael Tchao who leads Nike TechLab.

Veronica Noone attached a small sensor to her running shoes and headed out the door. She pressed start on her iPod and began keeping track of every step she took. It wasn't a long run—just 1.67 miles in 18 minutes and 36 seconds, but it was the start of something very big for her.

Social Influence Marketing is about employing social media and social influencers to achieve the marketing and business needs of an organization.

Velocity Conference.

Stats on how much users choose to leave a page as load time increases

Awesome study -- everyone knows speed is "good," but this quantifies it.

Track how millions of fans interact with online music everyday.

mostra quando as bandas são mais ouvidas no last.fm, myspace e iLike

With Facebook, Twitter (Twitter), LinkedIn (LinkedIn), and other social networking sites growing rapidly, it’s not too surprising that on the whole, the number of social networking users has doubled since 2007. Specifically, 55.6 million adults – or just less than 1/3rd of the population – in the US now visit social networks at least monthly, according to a new report from Forrester Research. That’s up from just 15 percent of adults in 2007, and around 18 percent last year.

With Facebook, TwitterTwitter, LinkedInLinkedIn, and other social networking sites growing rapidly, it’s not too surprising that on the whole, the number of social networking users has doubled since 2007.

55.6 million adults – or just less than 1/3rd of the population – in the US now visit social networks at least monthly, according to a new report from Forrester Research. That’s up from just 15 percent of adults in 2007, and around 18 percent last year.

seo

reading Real-Time Conversations Hasten Social CRM - In the world of business, social media, led by Twitter, is forc... http://ow.ly/15HvW5 [from http://twitter.com/ploked/statuses/2596380995]

Social CRM is no longer an option. It necessitates brand involvement to proactively share answers, solve problems, establish authority, and build relationships and loyalty, one tweet, blog post, update, and “like,” at a time.

Tom DeMarco, one of my heroes, is brave, and has adapted his earlier ideas

"I’m gradually coming to the conclusion that software engineering is an idea whose time has come and gone. I still believe it makes excellent sense to engineer software. But that isn’t exactly what software engineering has come to mean. "

Software Engineering...

DeMarco Reflects on 40 Years of Software Engineering Evolution

There are plenty of Twitter tools out there designed to help you understand TwitterTwitter metrics. These tools come in handy for measuring change in tweet

There are plenty of Twitter tools out there designed to help you understand Twitter metrics. These tools come in handy for measuring change in tweet fluctuations, charting follower count numbers, finding out hashtag frequency, and quantifying Twitter activity.

Could a journalist use this info?

Basic advice on measuring social media

Big Mistake No. 1: Assuming Your Fans/Followers Will See a Post

Attention world: It is now time to take social media seriously.

New Approaches for Analyzing Influence on Twitter

ents on the Web. Especially compared to other social networks, Twitter simplifies most of the e

Google Domestic Trends track Google search traffic across specific sectors of the economy. Changes in the search volume of a given sector on google.com may provide unique economic insight. You can access individual trend indexes by clicking on the left-hand navigation.

Google Domestic Trends track Google search traffic across specific sectors of the economy.

Comscore (US): 50% minder banner clickers in 2 jaar. 8% van de online populatie zorgt voor 85% van banner clicks, vooral arme lager opgeleiden. Banners zijn echter wel succesvol, want zien van banners leidt tot site bezoek en search. Dus nieuwe metrics nodig om succes te meten.

But ComScore, Starcom Study Shows Banners Are Still Effective -- Especially When Paired With Paid Search

The percentage of people who click on a Display ad are down, but that doesn't mean that banner ads are effective means of advertising. AdAge discusses that we need to use different metrics to measure engagement and branding.

50% of clicks come from low-income young adults...but the good news is that digital banners are still a branding tool

Look at display view-through rates.

The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?

It’s hard to justify the time spent on social media account management. But there are ways to measure the real value (monetary or otherwise) of fans on Facebook and followers on Twitter.

Between search engines and social media, there are a lot of different ways that people can get to your website. But which of these sources provides loyal users that come back to your site multiple times? That’s the subject of a new study by ad network Chitika, who analyzed the browsing habits of 33 million unique users over the course of September. According to their findings, FacebookFacebookFacebook provides the most loyal visitors, with 20% of those that originate from the social network in turn visiting the site they landed upon four or more times in a week. Among other social media sites, Digg traffic produced loyal users 16% of the time, while Twitter traffic was only good for 11% loyalty. In the realm of search engines, YahooYahoo!Yahoo! provides the most loyal visitors at 15%, followed by GoogleGoogleGoogle and BingBingBing with around 12% each.

bing, digg, facebook, Google, statistics, twitter, Yahoo

Facebook Is the Most Valuable Source of Traffic [Stats]: Between search engines and social media, there are a l.. http://bit.ly/2lr3ER [from http://twitter.com/GoodMillwork/statuses/4659544733]

Some very cool new features from GA

Today, we're announcing a new set of Google Analytics features which builds on last year's enterprise-class feature launch

One of the ultimate excuses for not measuring impact of Marketing campaigns is: “Oh, that’s just a branding campaign.” Admit it, you’ve heard it. I suspect you’ve even used it liberally!! : ) Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. I love watching the IBM ads (with the Linux kid perhaps the best of the lot). I loved the I’m a PC ads from Microsoft (and I am a proud PC!). I loved the Wario Land: Shake It ad from Nintendo on YouTube (now that’s creative!). I love a good billboard ad, Budweiser does good ones. My absolute favorite branding campaign of all time: Think Different.

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Admit it, you've heard it. I suspect you've even used it liberally!! : ) Before we go any further I must clarify that I love bra

Brand Measurement: Analytics & Metrics for Branding Campaigns

With a great PPT embedded.

Measuring ROI on social media is difficult, and recent surveys have found that most people don't do it. Use our guide to learn how to measure ROI the right way.

Good post from Beth Harte.

6 Must Read Posts about the ROI of Social Media

One tool for finding out how "influential" you are on Twitter.

iMediaConnection.com

The predicable problem with bounces vs. visits. NB! Check the comments.

It is critical to know how any web metrics package calculates its numbers, even Google. You cannot assume, no matter how big the company, that the numbers will be correct.

Article about a flaw in how Google Analytics is counting its visits

100 Ways To Measure Social Media - 11/17/2009

Thought provoking article and some nice recommended LPI for measuring your Twitter influence

twitter analitics

a great list of ideas from David Berkowitz

At most of the events I've been to lately, measurement continues to be a hot topic. The first question that comes up is, "What can I measure?" That's where this cheat sheet can come in handy: a list of 100 thought-starters.

There has been a lot of talk over the last couple of weeks about two TwitterTwitter ranking tools, Twitter Grader and Twinfluence. Any tool that measures the effectiveness of a Social Media site for a user is important to serious and casual users alike. The fact that there are now two tools presenting a user’s “ranking” in different ways is an indication of the efforts of Social Media to be taken seriously. Tools that give an indication of the “influence” of a particular user are of use not only for users seeking authoritative users to follow, but for professional users seeking key “influencers” to work with. I decided to run an experiment with them both to see what actions affect your scores and what don’t and if affecting my scores actually did anything for me other than improve my own sense of self worth.

blog

Mashable article

Practical tips for using metrics to measure results on Twitter

Good list of twitter analytics tools

In working with our various clients at New Marketing Labs, we like to start with measurement as it aligns to goals. We’re always excited that people want to work with us, but we also want to make sure their time isn’t wasted by simply “doing social media.”

Chris Brogan outlines interesting ideas - could help with future clients

Top Tools for monitoring social media by Marshall Spender. This was a follow up on Dave Chaffey's post on "Online brand reputation or listening software - a review of 26 tools". I did not go through the top tools, for a later time.

12/10/09

Way of "measuring" impact?

A good laundry list of potential measurements for a social media program

A list of social interaction metrics / KPIs 1. Alerts (register and response rates / by channel / CTR / post click activity) 2. Bookmarks (onsite, offsite) 3. Comments 4. Downloads 5. Email subscriptions 6. Fans (become a fan of something / someone) 7. Favourites (add an item to favourites) 8. Feedback (via the site) 9. Followers (follow something / someone) 10. Forward to a friend 11. Groups (create / join / total number of groups / group activity) 12. Install widget 13. Invite / Refer 14. Key page activity 15. Love / Like this 16. Messaging 17. Personalisation 18. Posts 19. Profile 20. Print page 21. Ratings 22. Registered users 23. Report spam / abuse 24. Reviews 25. Settings 26. Social media sharing / participation 27. Tagging 28. Testimonials 29. Time spent on key pages 30. Time spent on site 31. Total contributors 32. Uploads 33. Views 34. Widgets 35. Wishlists

measure engagement

KPIs rather than looking for ROI of social media engagement

by @briancray

In a default Google Analytics setup, the information you have about your users’ navigation behaviors and preferences is limited to which pages they viewed and where they came from. But what does that really tell you about how your users behave inside your web pages? Not much, and that’s where all the juicy behavioral insight comes from.

Fostering human relationships between customers and businesses is immeasurable, but important!

Effective Analytics Measure Altitude Branding

Ah, measurement. How we love to have a gauge of whether what we’re doing is working or not. No more telling me that you can’t measure the impact of social media. Here’s a pile of metrics you can consider. Try benchmarking them before you start your online outreach or community efforts, and tracking them throughout and after.

a must read

What happened with the Internet in 2009?

What happened with the Internet in 2009? How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many more. Prepare for information overload, but in a good way. We have used a wide variety of sources from around the Web. A full list of source references is available at the bottom of the post for those interested. We here at Pingdom also did some additional calculations to get even more numbers to show you.

What happened with the Internet in 2009? How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many more. Prepare for information overload, but in a good way. ;)

Fascinating stats

lots of people forget the planning phase in social media programs

Altitude Branding / 21.12.09

Great post from Amber Naslund on creating measurable objectives.

The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed. In 2010, we’re entering a new era of social media marketing — one based on information, rationalization, and resolve. Business leaders simply need clarity in a time of abundant options and scarcity of experience. As many of us can attest, we report to executives who have no desire to measure intangible credos rooted in transparency and authenticity. In the end, they simply want to calculate the return on investment and associate social media programs with real-world business performance metrics. Over the years, our exploration and experience has redefined the traditional metrics and created hybrid models that will prove critical t

The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.

- 15% optimistically hope for 5-10% In 2009, those companies that aligned social media investments with revenue estimates: - 5% or less revenue tied to social in 2009 foresee an increase of an additional 5% in 2010 - 6-10% of revenue stemming from social media is expected to increase more than 10% - Those with greater revenues resulting from social engagement expect an escalation of revenue derived from social at 20%

MAY 18, 2009, eMarketer

In addition, 27% reported that they did an online search for the product, brand or company, and 21% typed the company Web address in their browser. Nine percent sought additional information using social media tools.

We asked the author of @thewholeworld, who has about 2,500 followers, to run a series of three tests promoting various funny videos or articles. What we found was surprising; nearly all traffic to those links was within five minutes of the tweet. After that… nothing.

A marketers view in some respects but interesting none the less. "The moral of the story is that twitter is like any social event you've ever attended. You can't expect the person you've just met to know what you told someone in a previous conversation. So get involved, have fun and make connections with your consumers."

Based on anecdotal empirical testing, the average useful lifespan of a link shared on Twitter is only ~5 min.

with 5 take aways

Fuel Interactive is a full-service web design, development and marketing agency

Google factura 210k$ por personal. listado de ranking de facturación por empleado

Doing this study could totally open any company's mind

Google had $209,624 in profit per employee in 2008, which beats all the other large tech companies we looked at, including big hitters like Microsoft, Apple, Intel and IBM.

In that sense Microsoft is doing a very good job considering that they are close to matching Google in spite of having 4.5 times as many employees. And of course, looking at overall profit for the company, Microsoft is way ahead of every other company on this list.

I completely agree here with Steve's comments on what matters when measuring startups, and it's not balance sheets and income statements

Startups that are searching for a business model need to keep score differently than large companies that are executing a known business model. Yet most entrepreneurs and their VC’s make startups use financial models and spreadsheets that actually hinder their success.

to read

I'm very much a visual learner, so I'm a sucker for data visualization tools. Here's a cool take on the subject in relation to Twitter activity. Before you roll your eyes and groan, check it out first.

Nice visualizations

Twitter visualization tools and tips

How to measure ROI from social media campaign

I’ve previously discussed why rankings are a poor measure of success, but only touched upon how to instead use web analytics to measure SEO success. My hope is that once you have a good grasp of what to review and how to use that info, you’ll be more inclined to wean yourself (and your clients) off rankings reports once and for all!

Barracuda Labs also analyzed Twitter’s growth over time, and the numbers are consistent with previous reports that show while Twitter grew like wildfire in early 2009, it has dramatically slowed down in recent months. Going back further to early 2008, the report estimates that the microblogging tool grew by just 0.31%. However, with the quick rise of media coverage and the influx of celebrities such as Oprah and Shaq, Twitter use grew by 20% in April 2009 before dropping off to 0.34% growth in December 2009.

RT @mashable The Truth About the Average Twitter User [STATS] http://bit.ly/ahm9gi

A full 79% of users had less than 10 tweets in June 2009, but that number dropped to 73% by December. Eighty percent of users had less than 10 followers in June 2009, but that percentage dropped to 74% by December.

The latest research coming from protection organization Barracuda Labradors provides a few exciting skills directly into your your Twitterverse.

Great article

RT @zaibatsu: Measuring What Really Works on Twitter: Post Timing and Headlines http://bit.ly/HOeOA PLZ RT [from http://twitter.com/Underdown/statuses/1312492812]

I like data and enhancing performance through following the numbers. I use half a dozen tools to track metrics on this blog, and I have similarly used tr.im to track click-through on Twitter links, demographic and geographic splits, etc.. I find retweets interesting, but only to the extent that they attract meaningful attention (not just impressions), which can be approximated with clicks on embedded links. In the last two weeks, I’ve found bit.ly to be more reliable and robust than tr.im.

blog on twittering

Useful info for MKT571 and MKTTM571 students.

If you want to be able to track the success of a social media campaign (and for that matter any online marketing campaign) you have to benchmark and measure

Keep in mind that there plenty of other things to measure that don’t have a specific quantifiable number, however the focus of this post is just on quantifiable metrics and the tools to measure those metrics.

There's been a lot of buzz around Twitter about 'ReTweeting' lately. Quite a bit of it has been a result of some of the conversations like this one at

RT: @BookBuzzr: 4 ReTweet Tools and Trackers http://bit.ly/EOutW [from http://twitter.com/nickdaws/statuses/5530470350]

Last November, I authored a popular post on SEOmoz detailing 15 SEO Problems and the Tools to Solve Them. It focused on a number of free tools and SEOmoz PRO tools. Today, I'm finishing up that project with a stab at another set of thorny issues that continually confound SEOs and how some new ...

63 twitter tips on using twitter better

"Conversation Agent: 63 Twitter Tools and One Word of Advice" http://j.mp/bUkrh0

There are countless tools for Twitter. Looking for a big roundup? This post provides an excellent overview of some of the most popular.

Galería de aplicaciones para Google Analytics

Interesting: Google Analytics Gets More Moduler:-Announcing the Google Analytics App Gallery http://bit.ly/cvy3sl Via @beebow & @aimclear

estatísticas das redes sociais

Facebook stats

droolit

Facebook se vendendo para marketing viral

List of five great Twitter analyzer tools

This one walks you through setting up campaigns in Google Analytics to track the success of your Twitter efforts.

Method to create 'campaign' urls and post them to twitter, then use Google Analytics to track their activity

An obvious return on investment is more people reading your tweets and as a consequence checking out your website. This certainly does work, but apart from a gut feel that you are gaining visibility, how do you know exactly what you are doing is working, and in particular, the specific attempts that worked and those that fell flat?

The explosion of Flash content like widgets has created several complex problems, like how to index it in search engines, how to make it work on mobile, and how to track it. The latter is being addressed today at Adobe Max, where Google (Google) is announcing Analytics Tracking for Flash, which will let publishers track metrics for their flash applications from within Google’s popular stats package.

1. Risk-averse design 2. Lack of cohesion 3. Quitting too early 4. Customer hitchhiking 5. Metrics doesn’t replace strategy

Decent A/B article that discusses the local/global maxima issue I've often talked about

a/b testing has shortcomings- be aware of them when doing product design.

need to read but the title seems interesting

Good warnings for A/B testing

With the U.S. now accounting for only about a third of all Facebook users, we are starting to see a gradual shift away from its original demographic of college-age users (18-25): 46% of all users are 18-25 years old, down from 51% in late May. The number of users in the 18-25 segment is growing, but at a slower pace...

Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Faltitudebranding.com%2F2010%2F05%2F13-truths-about-social-media-measurement

Rating can be a control, as well as it has to be business-wide. If you are planning to ask around the particular Return on your investment, price, or perhaps impact associated with social media marketing and ways in which to be able to evaluate the idea, I am going to consult how maybe you are proceeding about figuring out those things with regard to additional regions of your company, and ask one to convert or even modify some of those routines up to sociable projects.

How to Measure Social Media Marketing Performance http://kiss.ly/cUX0HR #measure – KISSmetrics Tweets (KISSmetrics) http://twitter.com/KISSmetrics/statuses/16165902998

t’s clear that social media is here to stay, and accountable programs must be created to deliver performance and ROI. Here are 3 steps to help you get started

Early efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studies focus on monetization.

Social Media Examiner / 19.05.10

good stuff

social media management/measurement

A starting place for those that are looking for how to measure social media

looks relatively understandable

RT @ToddLebo: RT @tjmccue 195 Social Media Measurement Tools & Technologies http://bit.ly/coSQXh – MarketingSherpa (MarketingSherpa) http://twitter.com/MarketingSherpa/statuses/16743618610

195 Social Media Measurement Tools & Technologies and growing

attractions, participations, interactions, actions, transformations, transactions

Brands are making plenty of money in social media: Dell Outlet’s Twitter account has generated millions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events, and P&G used media mix modeling to demonstrate that the BeingGirl.com community is several times more effective at driving sales than the brands' television ads.