Influential Marketing Blog: What All PR People Should Know About Journalists
http://rohitbhargava.typepad.com/weblog/2009/01/what-all-pr-people-should-know-about-journalists.html

There was a movie released several years ago where Mel Gibson played a character that was struck by lightning and all of a sudden was able to hear women's thoughts. His character was an ad agency executive (the unfortunate default...

Essential notes for dealing with journos.

Things PR folks should know about journalists