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founded by Google. Quote: is an open, distributed server platform for researchers to deploy Internet measurement tools.

Influence is difficult to ascertain online. What about that guy on Twitter with 25,000 followers? Isn’t he influential? Here are a few factors to consider.

A first approach ...

Interesting article

Twitter is now the third most popular social network, behind Facebook and MySpace (Compete, 2009). A year ago, it has over a million users and 200,000 active monthly users sending over 3 million updates per day (TechCrunch, 2008). Those figures have almost certainly increased since then. With the torrential streams of Twitter updates (or tweets), there’s an emerging demand to sieve signals from noises and harvest useful information. Enter Twitter Analytics, or simply just Analytwits (in the tradition of Twitter slang). These analytics tools are growing in numbers; even Twitter is developing them. Besides Twitter Search, the following 8 Analytwits are some of the more useful web applications to analyze Twitter streams. Each of these tools serve specific purpose. They crawl and sift through Twitter streams; also, aggregate, rank and slice-and-dice data to deliver some insights on Twitter activities and trends. There’s no single best analytic tool available but use in combination, they

he primary challenge of successful social media is being able to listen and communicate with the broader community. This requires knowing who your community is, and where to find them online. To do this, engaging top influencers is essential, but how do you find them?

Think about how the community likely identifies itself online. To do so, do: General search; explore Top blogs and bloggers; Visit the blogs; read Message boards and forums; Search social media sites.

finding influencers, finding top blogs/bloggers

Great article from Advertising Age re: Social Media/Networking ROI, real $$ and campaign discussed

The Future of Social Media Monitoring

Marshall Kirkpatrick's analysis of where the future of social media monitoring may lead. 4/15/09

there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web. This post provides specific advice from in-house social media marketers

The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web.

ok, I figured this out. And I can do it from inside Safari

maybe it's because they're "doing it wrong" and not creating a network that is worthwhile to them.

We’re hearing some pretty amazing statistics about Twitter these days: growth from February 2008 to February 2009 was reportedly 1382%, with the incline increasing yet further in recent months. But like many social networks, it seems many people lose steam with the service. Stat tracking firm Nielsen reports today that a full 60% of users who sign up fail to return the following month. As discussed in the comments, Nielsen is only able to measure return visits to Twitter.com: how many people set up a desktop application like TweetDeck and continue to Tweet, but never return to Twitter.com?

Stat tracking firm Nielsen reports today that a full 60% of users who sign up fail to return the following month. And in the 12 months pre-Oprah, retention rates were even lower: only 30% returned the next month. Thats good news, to some degree: retention rates have increased over time.

We’re hearing some pretty amazing statistics about Twitter (Twitter reviews) these days: growth from February 2008 to February 2009 was reportedly 1382%, with the incline increasing yet further in recent months. But like many social networks, it seems many people lose steam with the service. Stat tracking firm Nielsen reports today that a full 60% of users who sign up fail to return the following month. And in the 12 months “pre-Oprah”, retention rates were even lower: only 30% returned the next month. That’s good news, to some degree: retention rates have increased over time.

Last October, Gartner unveiled a study that stated that by 2010, 60 percent of the Fortune 1000 companies with a web site will be involved in some form of online community that is utilized for customer relationship purposes. What the research also goes on to state is that 50 percent of those that set out and establish or become involved in these communities will fail in their efforts. That's about 300 Fortune 1000 companies that will fail at social media: a striking number, especially in light of recent economic pitfalls.

a prediction -- focused on failure. based on a study released in October 2008, the prediction was that by 2010, 60 percent of the Fortune 1000 companies with a web site will be involved in some form of online community that is utilized for customer relationship purposes. What the research also goes on to state is that 50 percent of those that set out and establish or become involved in these communities will fail in their efforts.

ces, and companies listeni

Social Networking Media ROI Calculator

Metrics

I want to share with you a roundup of Twitter tracking tools that I have put together. It’s the result of the market research I did before launching our own prototype of a Twitter measurement tool a few weeks back. The list below summarizes tools that analyze influencers or popularity, evaluate sentiment or number of mentions, identify the location of the person tweeting, offer trend analysis or focus on time frames. I marked an “X” in the category that I perceive is the tool’s primary utility. That is not to say that each tool doesn’t do other things. Also as an aside, I personally don’t like the idea of sharing my Twitter password with a third party. You will need to decide whether you want to share yours with tools like Twitstat and Twitterank.

Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in

New study: Deep brand engagement correlates with financial performance

A Wiki of Social Media Monitoring Solutions

Social media monitoring wiki. Good stuff for anyone trying to monitor online rep.

r, when a URL gets retweeted, you’re adding the retweeting user’s followers to the mix. So the ret

YouTube

For social media marketers, an important question has remained unanswered, what sort of click-through rate can you expect on Twitter?

From Mashable.com - As much as anything, we use Twitter to share links. Most active Twitter users, from those that just joined to seasoned vets with thousands of followers, use Twitter to share the things they come across during the day. In fact, Twitter has become such a popular link sharing medium, that over the past year, my firm has seen Twitter climb the rankings of referral traffic for a number of client sites. Particularly in the tech space, we frequently see Twitter among the top ten traffic sources in Google Analytics. But for social media marketers, an important question has remained unanswered, what sort of click-through rate can you expect on Twitter?

If you're using Twitter for business, there will come a point when you, or those you report to, will want proof that your Twitter efforts have a tangible return on investment (ROI).

Quelques outils pour monitorer son activité sur Twitter. Je ne les ai pas encore essayés, mais ça à l'air pas mal.

A wealth of resources for business owners — videos, articles, blogs, and expert advice to boost your business, sponsored by American Express OPEN.

Lots Twitter measurement ideas here!

Basic advice on measuring social media

Big Mistake No. 1: Assuming Your Fans/Followers Will See a Post

Attention world: It is now time to take social media seriously.

Free for 30 days, $9 a month after.

What PostRank Analytics does is take the Google Analytics data and show you the pageviews, Twitter followers and “engagement score” for the day before. You can see how your figures stand up over time, by week, month or quarter.

its past. The push for control of attention, creativity, measurements and inventory will reshape the advertising value chain and shift the balance of power.

Research report w/ PDF download by IBM Research on the future of ad models

Based on IBM global surveys there are four change drivers shifting control within the ad industry: 1. Attention – Consumers are increasingly in control of how they view, interact with and filter advertising in a multichannel world. 2. Creativity – Thanks to technology, the rising popularity of user-generated and peer-delivered content, and new ad revenue-sharing models (e.g., YouTube, Crackle, Current TV), amateurs and semi- professionals are now creating lower-cost advertising content. 3. Measurement – Advertisers are demanding more individual-specific and involvement- based measurements, putting pressure on the traditional mass-market model. 4. Advertising inventories – Will be bought and sold through efficient exchanges, bypassing traditional intermediaries.

# Attention – Consumers are increasingly in control of how they view, interact with and filter advertising in a multichannel world. # Creativity – Thanks to technology, the rising popularity of user-generated and peer-delivered content, and new ad revenue-sharing models (e.g., YouTube, Crackle, Current TV), amateurs and semi- professionals are now creating lower-cost advertising content. # Measurement – Advertisers are demanding more individual-specific and involvement- based measurements, putting pressure on the traditional mass-market model. # Advertising inventories – Will be bought and sold through efficient exchanges, bypassing traditional intermediaries.

and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.

ROI

Despite widespread adoption of social media, measurement still lags. Only 16% of those polled said they currently measured ROI for their social media programs. More than four in 10 respondents did not even know whether the social tools they were using had ROI measurement capabilities.

Measuring the success of social media marketing can be difficult, but using a variety of hard and soft ROI metrics is one solution. For example, distributing a coupon via a social network and monitoring its redemption can put a concrete number on social success. And marketers can also assign a dollar value to soft metrics, such as number of fans or followers, to measure ROI.

"Despite widespread adoption of social media, measurement still lags. Only 16% of those polled said they currently measured ROI for their social media programs. More than four in 10 respondents did not even know whether the social tools they were using had ROI measurement capabilities."

Some very cool new features from GA

Today, we're announcing a new set of Google Analytics features which builds on last year's enterprise-class feature launch

What we do know is that more measurements need to be made, spread out over the next two to five years. According to Lieberman, the only way to predict how a social network will evolve is to construct an artificial one and track the flow of ideas within it. What is the likelihood of people forwarding on items that they receive in a social network such as Facebook (news items, links, video clips)? What is the likelihood of people responding to messages, or re-tweeting other people's tweets on Twitter? "The idea we need to explore is this: what is the likelihood that a particular stimulus within a social network leads to a particular response?" says Lieberman. "In my opinion, as we get better at measuring what happens within social networks, I predict a lot more organised marketing efforts on social networks as well as systematic influence campaigns."

What we do know is that more measurements need to be made, spread out over the next two to five years. According to Lieberman, the only way to predict how a social network will evolve is to construct an artificial one and track the flow of ideas within it. What is the likelihood of people forwarding on items that they receive in a social network such as Facebook (news items, links, video clips)? What is the likelihood of people responding to messages, or re-tweeting other people's tweets on Twitter? "The idea we need to explore is this: what is the likelihood that a particular stimulus within a social network leads to a particular response?" says Lieberman. "In my opinion, as we get better at measuring what happens within social networks, I predict a lot more organised marketing efforts on social networks as well as systematic influence campaigns."

"Laura Parker: What can evolutionary graph theory teach us about the spread of ideas on social networks such as Facebook and Twitter?"

The evolving face of social networks Laura Parker: What can evolutionary graph theory teach us about the spread of ideas on social networks such as Facebook and Twitter?

from the site: Article about Harvard graduate student Erez Lieberman, whose evolutionary graph theory is encouraging people to think about social networks in a different way: as an evolving population.

network developing and graph theory

One of the ultimate excuses for not measuring impact of Marketing campaigns is: “Oh, that’s just a branding campaign.” Admit it, you’ve heard it. I suspect you’ve even used it liberally!! : ) Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. I love watching the IBM ads (with the Linux kid perhaps the best of the lot). I loved the I’m a PC ads from Microsoft (and I am a proud PC!). I loved the Wario Land: Shake It ad from Nintendo on YouTube (now that’s creative!). I love a good billboard ad, Budweiser does good ones. My absolute favorite branding campaign of all time: Think Different.

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Admit it, you've heard it. I suspect you've even used it liberally!! : ) Before we go any further I must clarify that I love bra

Brand Measurement: Analytics & Metrics for Branding Campaigns

84% of respondents said they don’t currently measure the ROI (return on investment) of their social media programs. 106743 Even less encouraging, more than 40% of respondents said they didn’t even know whether they could track ROI from their social tools. This is worrisome because it indicates that industries and professionals are adopting technology without actually taking into account how it will impact their business and what value it will add.

It’s easy to say, “social media will improve customer retention” — and in fact that might be true for a number of businesses, but without proper ways to measure how these tools work, making them more effective and efficient becomes difficult. Moreover, without having an ROI strategy in place, businesses might be more willing to drop social technologies or treat them as a short-term fad. For social media and social technology to really work, businesses need to be able to measure its impact, positive and negative.

Part of the problem with new communciations is quantifying effectiveness. What is the cost of using new media and how do we measure return?

Good post from Beth Harte.

100 Ways To Measure Social Media - 11/17/2009

Thought provoking article and some nice recommended LPI for measuring your Twitter influence

twitter analitics

a great list of ideas from David Berkowitz

At most of the events I've been to lately, measurement continues to be a hot topic. The first question that comes up is, "What can I measure?" That's where this cheat sheet can come in handy: a list of 100 thought-starters.

Good list of twitter analytics tools

In working with our various clients at New Marketing Labs, we like to start with measurement as it aligns to goals. We’re always excited that people want to work with us, but we also want to make sure their time isn’t wasted by simply “doing social media.”

Chris Brogan outlines interesting ideas - could help with future clients

Way of "measuring" impact?

A good laundry list of potential measurements for a social media program

A list of social interaction metrics / KPIs 1. Alerts (register and response rates / by channel / CTR / post click activity) 2. Bookmarks (onsite, offsite) 3. Comments 4. Downloads 5. Email subscriptions 6. Fans (become a fan of something / someone) 7. Favourites (add an item to favourites) 8. Feedback (via the site) 9. Followers (follow something / someone) 10. Forward to a friend 11. Groups (create / join / total number of groups / group activity) 12. Install widget 13. Invite / Refer 14. Key page activity 15. Love / Like this 16. Messaging 17. Personalisation 18. Posts 19. Profile 20. Print page 21. Ratings 22. Registered users 23. Report spam / abuse 24. Reviews 25. Settings 26. Social media sharing / participation 27. Tagging 28. Testimonials 29. Time spent on key pages 30. Time spent on site 31. Total contributors 32. Uploads 33. Views 34. Widgets 35. Wishlists

measure engagement

KPIs rather than looking for ROI of social media engagement

Herramienta que reporta cifras y analisis alrededor de la cuenta del twitter.

Perfil de tus seguidores. De pago

I'm just trying this out now to see what I think...you may want to check it out, too.

Herramienta para analizar a tus followers.

Types of audits, pricing

Fostering human relationships between customers and businesses is immeasurable, but important!

Effective Analytics Measure Altitude Branding

Ah, measurement. How we love to have a gauge of whether what we’re doing is working or not. No more telling me that you can’t measure the impact of social media. Here’s a pile of metrics you can consider. Try benchmarking them before you start your online outreach or community efforts, and tracking them throughout and after.

lots of people forget the planning phase in social media programs

Altitude Branding / 21.12.09

Great post from Amber Naslund on creating measurable objectives.

The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed. In 2010, we’re entering a new era of social media marketing — one based on information, rationalization, and resolve. Business leaders simply need clarity in a time of abundant options and scarcity of experience. As many of us can attest, we report to executives who have no desire to measure intangible credos rooted in transparency and authenticity. In the end, they simply want to calculate the return on investment and associate social media programs with real-world business performance metrics. Over the years, our exploration and experience has redefined the traditional metrics and created hybrid models that will prove critical t

The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.

- 15% optimistically hope for 5-10% In 2009, those companies that aligned social media investments with revenue estimates: - 5% or less revenue tied to social in 2009 foresee an increase of an additional 5% in 2010 - 6-10% of revenue stemming from social media is expected to increase more than 10% - Those with greater revenues resulting from social engagement expect an escalation of revenue derived from social at 20%

Tim Trefren is one of the founders of Mixpanel, Inc. a real-time analytics service that helps companies understand how users behave with web applications

How to measure ROI from social media campaign

Great insights on Social media & ROI http://ow.ly/1a70E [from http://twitter.com/LauraleeGuthrie/statuses/9498298453]

ROI: How to Measure Return on Investment in Social Media

Return on engagement – the duration of time spent either in conversation or interacting with social objects, and in turn, what transpired that’s worthy of measurement. Return on participation – the metric tied to measuring and valuing the time spent participating in social media through conversations or the creation of, social objects. Return on involvement – similar to participation, marketers explored touchpoints for documenting states of interaction and tying metrics and potential return of each. Return on attention – In the attention economy, we assess the means to seize attention, hold it and as such measure the responses activities that we engender. Return on trust – A variant on measuring customer loyalty and the likelihood for referrals, a trust barometer establishes the state of trust earned in social media engagement and the prospect of generating advocacy and how it impacts future business.

not checked yet but popular topic

Skill activities links list. Sorted by skill.

OPTION 4 PRT 2

This website provides links to interactive websites where students can go to work on their math skills. You can pick from topics like money, addition, and measurements.

I’ve previously discussed why rankings are a poor measure of success, but only touched upon how to instead use web analytics to measure SEO success. My hope is that once you have a good grasp of what to review and how to use that info, you’ll be more inclined to wean yourself (and your clients) off rankings reports once and for all!

Co jeszcze zrobić w Polsce

PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems. Twitter, Facebook, YouTube and other social sites have quickly become important tools in a PR professional’s overall toolkit.

From Jenna A: Below is a great article about how the marketing departments and CMOs should own the word of mouth marketing and social media space within their company, through a survey to some of the world's top companies (i.e. J&J, P&G, etc.). The article also discusses that many of these same companies both do not understand how either of these tactics (WOM and social media) affect their brands nor the best way to track what's being said about them. Through this article, we learn that we need to help our clients better understand what we do everyday with WOM and social media and how it can and will help them. Also, we can see that our clients will be monitoring these tactics much more closely as they continue to grow, allowing us to develop better metrics, tracking methods and impressions calculations to provide the best possible programs for their needs.

One problem for marketing executives is that they're not clearly in charge now of managing the customer experience, customer loyalty or social media today, given that public-relations, sales, consumer-affairs and research-and-development departments all have a stake in those areas now.

Who in corporate America owns the consumer relationship, the customer experience, word-of-mouth or social media? The answer appears to be nobody.

"The survey of 400 executives found that 56% said their companies have no programs to track or propagate positive word-of-mouth."

Survey by the CMO Council of 400 executives. "Survey said that 56% of respondents said that their companies have no programs to track or propagate positive word-of-mouth; 59% don't compensate any employees based on improvements in customer loyalty or satisfaction; and only 30% rated their companies highly in their ability to handle or resolve customer complaints. " "Despite all the hype about social media, only 16% of respondents said their companies have any routine system in place for monitoring what people are saying about them or their brands online."

Looks at what P&G is doing to track WOM

Useful info for MKT571 and MKTTM571 students.

If you want to be able to track the success of a social media campaign (and for that matter any online marketing campaign) you have to benchmark and measure

Keep in mind that there plenty of other things to measure that don’t have a specific quantifiable number, however the focus of this post is just on quantifiable metrics and the tools to measure those metrics.

Everything you learned about Web analytics three years ago is now wrong. What to measure in social media.

Web analytics, like much of the marketing world, has tended to focus on the short term, measuring marketing to do better marketing. But social media is different than transaction, and it calls for a different approach to measurement

"It's great to monitor online activity, better to develop reporting around online activity, and better yet to engage customers in their native online habitats."

via jay goulart

Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Faltitudebranding.com%2F2010%2F05%2F13-truths-about-social-media-measurement

Rating can be a control, as well as it has to be business-wide. If you are planning to ask around the particular Return on your investment, price, or perhaps impact associated with social media marketing and ways in which to be able to evaluate the idea, I am going to consult how maybe you are proceeding about figuring out those things with regard to additional regions of your company, and ask one to convert or even modify some of those routines up to sociable projects.

How to Measure Social Media Marketing Performance http://kiss.ly/cUX0HR #measure – KISSmetrics Tweets (KISSmetrics) http://twitter.com/KISSmetrics/statuses/16165902998

t’s clear that social media is here to stay, and accountable programs must be created to deliver performance and ROI. Here are 3 steps to help you get started

Early efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studies focus on monetization.

Social Media Examiner / 19.05.10

good stuff

social media management/measurement

A starting place for those that are looking for how to measure social media

looks relatively understandable

RT @ToddLebo: RT @tjmccue 195 Social Media Measurement Tools & Technologies http://bit.ly/coSQXh – MarketingSherpa (MarketingSherpa) http://twitter.com/MarketingSherpa/statuses/16743618610

195 Social Media Measurement Tools & Technologies and growing

attractions, participations, interactions, actions, transformations, transactions

Brands are making plenty of money in social media: Dell Outlet’s Twitter account has generated millions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events, and P&G used media mix modeling to demonstrate that the BeingGirl.com community is several times more effective at driving sales than the brands' television ads.