OPEN Forum by American Express OPEN | | How to Use Social Media: An Interview with Lee Aase of Mayo Clinic
Lee Aase is the manager for syndication and social media for Mayo Clinic. This means he’s in charge of making in-depth health and medical news content available directly to patients and interested consumers in order to encourage feedback, dialog, and sharing of information. He is also the chancellor of Social Media University, Global (SMUG), an institution that provides training in social media. In this interview he explains how the Mayo Clinic uses social media as a marketing and communications tool.
How to Use Social Media: An Interview with Lee Aase of Mayo Clinic