Pages tagged mass:

Seth's Blog: The first law of mass media
http://sethgodin.typepad.com/seths_blog/2008/08/the-first-law-o.html

"One by one, the mass marketers have insisted on robocalling, spamming, jingling and lying their way into our lives. " / "The public works tirelessly to flee to actual interactions between real people, and our organizations work even more diligently (and with more leverage) to corporatize and anonymize the interactions. The irony, of course, is that an organization with guts can go in the opposite direction and win."
Organizations will work tirelessly to de-personalize every communication medium they encounter. The public works tirelessly to flee to actual interactions between real people, and our organizations work even more diligently (and with more leverage) to corporatize and anonymize the interactions. The irony, of course, is that an organization with guts can go in the opposite direction and win.
"The irony, of course, is that an organization with guts can go in the opposite direction and win." - think about this