7 Tips for Windows XP Makeover - Mithya
http://mithya.in/blog/tips-for-windows-makeover/
Extreme Makeover: Craigslist Edition
http://www.wired.com/entertainment/theweb/magazine/17-09/ff_craigslist_makeover
'make it personal' is like your idea!
The craigslist team isn't interested in updating the site, so Wired asked leading designers to give it a user-interface lift.
Khoi, Anh & Paul contributed one design.
Craigslist Today