35 social media KPIs to help measure engagement | Blog | Econsultancy
http://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement

Way of "measuring" impact?

A good laundry list of potential measurements for a social media program

A list of social interaction metrics / KPIs 1. Alerts (register and response rates / by channel / CTR / post click activity) 2. Bookmarks (onsite, offsite) 3. Comments 4. Downloads 5. Email subscriptions 6. Fans (become a fan of something / someone) 7. Favourites (add an item to favourites) 8. Feedback (via the site) 9. Followers (follow something / someone) 10. Forward to a friend 11. Groups (create / join / total number of groups / group activity) 12. Install widget 13. Invite / Refer 14. Key page activity 15. Love / Like this 16. Messaging 17. Personalisation 18. Posts 19. Profile 20. Print page 21. Ratings 22. Registered users 23. Report spam / abuse 24. Reviews 25. Settings 26. Social media sharing / participation 27. Tagging 28. Testimonials 29. Time spent on key pages 30. Time spent on site 31. Total contributors 32. Uploads 33. Views 34. Widgets 35. Wishlists

measure engagement

KPIs rather than looking for ROI of social media engagement