Keep It Simple, Stupid
http://www.techcrunch.com/2009/04/28/keep-it-simple-stupid/

K-I-S-S: Keep It Simple, Stupid. It’s a mantra that always pops into my head when I’m looking at new startups. A lot of them seem to want to do a million different things because other companies have been successful at one of those things in the past. But that’s a bad idea. Way too many new products and services are too complicated. And I would suggest, often fail as a direct result of that.

A great article on simple design and how it just...works.

is that it was so much neater, cleaner — yes, simpler. But with an explosion in growth, came an explosion in features. And, in turn, an explosion in complexity.

K-I-S-S: Keep It Simple, Stupid. It’s a mantra that always pops into my head when I’m looking at new startups

I liked this article -- particularly the part about Google Labs (so true about how to add new features)