How Not to be a Key Online Influencer | David Henderson - author, journalist
http://www.davidhenderson.com/2009/01/21/key-online-influencer/

by David Henderson - author, journalist - Story of Andrew James and a tweet that was misinterpreted by his client, FedEx

use of social media

A friend initially shared this story with me recently, and I have delayed posting it until confirmation. It’s a story about a PR account executive/vice president named James Andrews from Ketchum in Atlanta who flew to Memphis to visit FedEx, one of the agency’s biggest clients. Andrews’ mission was to — now, this is important — talk with the corporate communications people at FedEx about social media. Upon landing in Memphis, Andrews posted this message on the popular social media, mini-blogging service, Twitter, that’s widely followed by business people worldwide: James Andrews“True confession but I’m in one of those towns where I scratch my head and say, ‘I would die if I had to live here.’”

It’s a story about a PR account executive/vice president named James Andrews from Ketchum in Atlanta who flew to Memphis to visit FedEx, one of the agency’s biggest clients. Andrews’ mission was to — now, this is important — talk with the corporate communications people at FedEx about social media.

unthinking use of twitter comes back to haunt someone

he top executives at the FedEx front office, and the company’s corporate communications staff. At that point, a person in the FedEx corporate communications staff apparently took umbrage to the post by Andrews and responded with this personal message to Mr. “KeyInfluencer:”