Pages tagged kawasaki:

OPEN Forum by American Express OPEN | Ten Tiny Things Every Small Business Owner Should Do in 2009
http://blogs.openforum.com/2008/12/31/ten-tiny-things-every-small-business-owner-should-do-in-2009/

Need to pop these on my list
OPEN Forum by American Express OPEN | The Art of Generating Buzz
http://blogs.openforum.com/2009/02/11/the-art-of-generating-buzz/
Guy1Emanuel Rosen is the author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing (Doubleday, 2009). Prior to writing these books, he was vice-president of marketing at Niles Software where he was responsible for launching and marketing the company’s flagship product, EndNote. He holds an MBA from the University of San Francisco. In this interview he brings us up to speed on the techniques to generate buzz that every small business owner must master.
The Art of Branding | Small Business Marketing Guide - Brought to you by HP
http://www.smbmarketingguide.com/brand-strategy/the-art-of-branding/
The Art of Branding | Small Business Marketing Guide - Brought to you by HP
In this Web 2.0, user-generated, Open-Source, social-networking world, it’s so easy to forget that just
In this Web 2.0, user-generated, Open-Source, social-networking world, it’s so easy to forget that just because something can be done doesn’t mean it should be done. All branding, no matter whether it’s on a billboard, blog, website, or Twitter, should adhere to these simple principles. Here are nine keys to the art of branding
In this Web 2.0, user-generated, Open-Source, social-networking world, it’s so easy to forget that just because something can be done doesn’t mean it
Stunningly Awful Demos: Five Things Not To Do in a Demo : The World : Idea Hub :: American Express OPEN Forum
http://www.openforum.com/idea-hub/topics/the-world/article/stunningly-awful-demos-five-things-not-to-do-in-a-demo-guy-kawasaki
Stunningly Awful Demos: Five Things Not To Do in a Demo
My 10/20/30 rule of Powerpoint - Holy Kaw!
http://holykaw.alltop.com/my-102030-rule-of-powerpoint
7 Great Reality Checks From Guy Kawasaki
http://mashable.com/2008/12/09/guy-kawasaki-reality-check/
Reality Check #1: Do one thing well If your startup tries to do too much, you’ll lose. Guy told me, “I meet companies every day who say, ‘well we’re software services, and we’re also consulting. And we are a social networking site, but we also do white labeling in case you want to use our technology to do your own social network.’ And you know what, it’s hard to do any one of those things, try doing four.”
OPEN Forum by American Express OPEN | The Art of Generating Buzz, Part II
http://blogs.openforum.com/2009/03/02/the-art-of-generating-buzz-part-ii/
Facebook is more hierarchical: As a marketer, you can have a dialogue with people who identified themselves as fans of your brand or category. Then, you hope that they will spread the word to their friends. On Twitter, you have access not only to those who are most passionate about your brand, but to anyone who mentions it.