Forget Micropayments -- Here's a Far Better Idea for Monetizing Content
http://www.editorandpublisher.com/eandp/columns/stopthepresses_display.jsp?vnu_content_id=1003940234

"The user must be given the option of whether to pay for a Web site's content (by financially supporting the site), or read it for free. I'm betting this one will be a tough pill to swallow for many industry executives with traditional media mindsets, but it's critical because it fits the culture, indeed the nature, of the Internet. Traditional micropayment schemes for online news content -- "pay up or go elsewhere" -- fight it, and thus are doomed to fail, in my view." Okei, en ehtinyt lukemaan tätä kunnolla enkä oikein ymmärtänyt, että mistä ne rahat tulevat. Mutta luen paremmalla ajalla...

Many people in the newspaper industry are already in full-fledged panic mode, and one of the recent responses has been a wave of calls to resurrect an online publishing business model that has not yet worked: micropayments.

Forget Micropayments -- Here's a Far Better Idea for Monetizing Content While Time magazine and others claim the answer lies in asking readers to pay in small increments, that model will only hasten newspapers' death spiral. Instead, consider what may prove to be the solution: a California start-up called Kachingle.

While Time magazine and others claim the answer lies in asking readers to pay in small increments, that model will only hasten newspapers' death spiral. Instead, consider what may prove to be the solution: a California start-up called Kachingle.