Business Innovation Factory | Innovation Story Studio | Jason Fried
Teaching as a marketing strategy
Interesting talk on some of the lessons that 37signals have learned from chefs. Specifically, how to market through teaching. I thought it was funny that I ended up watching this while making a balsamic reduction.
An aha moment for higher ed marketing professionals.
Jason Fried Founder and CEO, 37signals Fried is the founder and CEO of 37signals. Fried is a passionate leader in the field of simple, clear, and elegant web-based user interface design. He spearheaded the concept, design, and development of Basecamp, 37signal's web-based project management tool for designers, freelancers, and creative services firms. Fried is also the co-author of Defensive Design for the Web.