The social behavior incentive (how your app can be as addictive as Facebook, Twitter, Foursquare)
http://scobleizer.com/2010/01/23/the-social-behavior-incentive-how-your-app-can-be-as-addictive-as-facebook-twitter-foursquare/

In my journey through these systems, I’ve been seeing how each gives incentives to their users. For instance, on Foursquare every time I check in it gives me points. If I check in a new place that it didn’t know about, it gives me a ton of points. It is rewarding my behavior. This “reward” turns very addictive. Twitter, on the other hand, has its own incentive system. It puts all sorts of things in your face, like how many Tweets you’ve done, how many people you’re following, how many followers you have, and how many lists you are on. Things that are measured become games and increase addiction. But Twitter has other games going on as well. Anytime someone uses your @name in a Tweet you see it. Remember that Dale Carnegie said in his book about how to win friends and influence people that your name is the sweetest and most important sound in any language.

I’m an addict. You already knew that, didn’t you? After all, I’m just about to pass my 30,000th Tweet and on Facebook I have more than 10,000 friends and on Foursquare I follow more than 3,000 people (about 1% of their user base as just reported). I’m not the only addict, though. On Google there are 402,000 results for “social media addiction.” Someone even made a rap video about social media addiction. In my journey through these systems, I’ve been seeing how each gives incentives to their users. For instance, on Foursquare every time I check in it gives me points. If I check in a new place that it didn’t know about, it gives me a ton of points. It is rewarding my behavior. This “reward” turns very addictive. Twitter, on the other hand, has its own incentive system. It puts all sorts of things in your face, like how many Tweets you’ve done, how many people you’re following, how many followers you have, and how many lists you are on. Things that are measured become games and incre

Twitter, on the other hand, has its own incentive system. It puts all sorts of things in your face, like how many Tweets you’ve done, how many people you’re following, how many followers you have, and how many lists you are on.

OK, hvis nogen ved disse ting så er det nok Scoble