Hitwise Intelligence - Robin Goad - UK: Twitter and UK newspaper websites
"One consequence of Twitter rapid rise up the rankings is that the micro-blogging service has now overtaken most of the UK newspapers online."
Hitwise UK hat ein wenig in den Statistiken gegraben. Ergebnis: Fast zehn Prozent allen ausgehenden Traffics bei Twitter landet bei Nachrichtenseiten, davon wieder 41 Prozent bei den Homepages von Zeitungen.
Last week (w/e 14/03/09) Twitter.com was the 54th most visited website in the UK, up from 66th the week before. One consequence of Twitter rapid rise up the rankings is that the micro-blogging service has now overtaken most of the UK newspapers online. As the chart below illustrates, last week Twitter received more UK Internet visits than the homepages of the Guardian, Times, Sun and Telegraph. It also over took Google News UK. Of the main newspaper homepages, only the Daily Mail received more UK Internet visits than Twitter last week.
Estudo da Hitwise Intelligence afirma que audiência do Twitter já é maior que a de homepages de jornais no Reino Unido
Of the newspaper brands, only the Mail's site has more traffic than TwitterHitwise Intelligence - Robin Goad - UK
An interesting post about Twitter traffic growth in the UK. But, the most interesting part is the chart showing sources of traffic for various vertical categories of websites. Notably that over 40% of traffic to sites in the 'Entertainment' category is coming from either Twitter or Facebook. This reinforces my hypothesis that social media is a particularly powerful marketing channel for content.
Interesting article about how Twitter is becoming a powerful director of web traffic:
Twitter downstream traffic stats June 2009 from Hitwise
Significant growth in 2009