Pages tagged googletrends:

Some Big Sites Are Using Google Trends To Direct Editorial

Here’s how it works: Blogs and mainstream media sites are indexed by Google very frequently. Many times per day, in fact. And those sites often have great Page Rank already. Combine that regular indexing and Page Rank with Google’s recent policy of ranking news type results higher than older, evergreen stuff, and you have a system ripe for abuse. Let’s say I run a popular political or celebrity gossip site (two topics that pop up a lot on Google Trends). I look for hot queries that people are typing in right now, for whatever reason. Then I write a blog post, making sure to use the query term in the title of the post (which weights heavier for matching content to specific queries). The content of the article itself is mostly irrelevant, as long as your normal readers don’t gag on it. Within a few minutes that content is indexed by Google, and the high Page Rank of the site along with the newness of the content pushes it up towards to top of the first page of results. Possibly all th