DIGITAL CHARITY TOOLBOX: 50+ Ways to Get Your "Give" On
From charitable online games to gifts, and more, here are over 50 digitally-adept ways to give back this holiday season.Social Media for Social Causes Study: The Results
Will help in analysing the use of social media in social causes.Donation Usability: Increasing Online Giving to Non-Profits and Charities (Jakob Nielsen's Alertbox)
be clear with mission/goals/objective and scaled down ecommerce donation (when using 3rd-party payment, integrate it or users may get stumped)
Key factors: The organization's mission, goals, objectives, and work. How it uses donations and contributions.
"Non-profits would collect much more from their websites if only they'd clearly state what they are about and how they use donations. Our new usability studies revealed considerable frustration as potential donors visited sites and tried to discern various organizations' missions and goals — which are key factors in their decisions about whether to give money."
Jacob Nielson, online donations. See methodology notes.Master of 500 Hats: How to Pitch a VC (aka Startup Viagra: How to Give a VC a Hard-On)
Great video & slides from Davie McClure's talk at 'Presentation Camp SF' -5 Events That Have Used Social Media for a Good Cause
Best point is #5, which observes that giving a personal touch vastly increases the chances of raising significant amounts of money.Startup Fundraising 101 | VentureBeat
site de dons
Summer of Social Good is the first large scale online charitable campaign to raise funds through the power of Social Media and the Internet.
Site of social fundraising on twitter
Summer of Social Good is the first large scale online charitable campaign to raise funds strictly online through the power of Social Media and the Internet. The goal is to use the power of "Social Influence" via Twitter, Facebook, MySpace, Blogs and other online media to raise an unprecedented amount for our fund benefiting The Humane Society, LIVESTRONG, Oxfam America and WWF from June 1st until August 28th, 2009. This is the first "Social Media for Social Good" initiative by Mashable, The Social Media Guide. Please stay tuned to Mashable.com for more information, updates, calendar and special announcements. 100% of funds raised will be donated to charity through the Summer of Social Good fund. All proceeds will be split equally between our four charities. Learn more by clicking on the logos below or clicking next.5 Essential Tips for Promoting Your Charity Using Social Media
Good advice on non-profit behavior using social media
Here are five essential tips for charities to get the most out of social media when promoting their cause.
From AndrewTweetraising: The Potential For Charities On Twitter
Twitter has been hailed as an incredibly useful marketing tool for businesses and brands, both big and small, to disseminate information and engage with consumers on a massive scale. But what about non-profits? The ability to use social media to fundraise for charitable purposes has been questionable. A few months ago, the Washington Post reported that Causes, one of Facebook’s popular applications used by non-profits to raise money, was not netting much money for charities, despite its large amount of users (according to the application’s page, it has 26 million monthly users).
Fundraising + Twitter = TweetraisingSeth's Blog: In Defense of Raising Money: a Manifesto for NonProfit CEOs
It seems foolproof: nonprofits using the power of the Internet to raise money through a clever Facebook application. After all, the Web earned gobs of cash for Barack Obama's presidential campaign. And besides, going online means sending fewer fundraising letters, which makes it appealing to penny-pinchers and environmentalists alike. But it turns out that approach doesn't always work
Only a tiny fraction of the 179,000 nonprofits that have turned to Causes as an inexpensive and green way to seek donations have brought in even $1,000, according to data available on the Causes developers' site. The application allows Facebook users to list themselves as supporters of a cause on their profile pages. But fewer than 1 percent of those who have joined a cause have actually donated money through that application.
It seems foolproof: nonprofits using the power of the Internet to raise money through a clever Facebook application. After all, the Web earned gobs of cash for Barack Obama's presidential campaign. And besides, going online means sending fewer fundraising letters, which makes it appealing to penn...
"The Facebook application Causes, hugely popular among nonprofit organizations seeking to raise money online, has been largely ineffective in its first two years, trailing direct mail, fundraising events and other more traditional methods of soliciting contributions. "
Washington Post - articolo sulla efficacia dello strumento causes di facebook per il non profitObama Raised Half a Billion Online | 44 | washingtonpost.com
all the figures behind obama's social networks and their achievements
Article on Obama's strategy for raising money via online, tms, email, etc.Venture Hacks — Why startup pitches fail
Why startup pitches fail
the stage of your business—for example, some businesses are just getting started with an idea, while others are printing money. Focus your pit
Pitches usually fail because they answer the wrong questions. The right questions depend on the stage of your business. post by Eric Ries, a founder of IMVU and an advisor to Kleiner Perkins.Twollars: An Innovative Approach to Fundraising on Twitter
Twollars: An Innovative Approach to Fundraising on Twitter http://bit.ly/1ED6JM [from http://twitter.com/FredericMartin/statuses/1928736633]
. When you put all this together, what do you get? A very powerful virtual-currency-meets-micropayments economy that could be a great way for charities to raise funds, individuals to (directly or indirectly) support a good cause, and businesses to raise awareness of their brand by supporting a good cause. On the other hand, since Twollars are basically free, I see certain potential for misuse; for example, a group of people can create thousands of Twitter accounts for the pure purpose of influencing the Twollar economy.
Twollars: An Innovative Approach to Fundraising on Twitter http://bit.ly/1ED6JM [from http://twitter.com/digital_capital/statuses/1930717473]
Very interesting concept. Part fundraising, part awareness campaigning...Online Fundraising Pages | Personal Internet Fundraisers | Fund Raise Online for Charity | Crowdrise
philanthropy showcase. started by hollywood ppl
via Frank - this is Edward Norton's group fundraising site3 Easy Steps to Raise Money Online for Your Fundraising Ideas
Use with Marnie's charity
layout -homepage8 Tips for a Successful Social Media Cause Campaign