Twitter is Top Social Media Platform at Fortune 100 Companies
http://mashable.com/2009/08/03/twitter-fortune-100/

"Lots of big brands are embracing social media, but which platform is most popular? At least as far as Fortune 100 companies go, Twitter (Twitter) easily takes the top spot, according to a recent study from PR firm Burson-Marsteller. "

Lots of big brands are embracing social media, but which platform is most popular? At least as far as Fortune 100 companies go, TwitterTwitter easily takes the top spot, according to a recent study from PR firm Burson-Marsteller.

Lots of big brands are embracing social media, but which platform is most popular? At least as far as Fortune 100 companies go, TwitterTwitter easily takes the

the majority of them weren’t using Twitter effectively to engage their followers, weren’t tweeting often, and didn’t display any personality in their tweets, according to the study.