New research: B2B buyers have very high social participation
http://blogs.forrester.com/groundswell/2009/02/new-research-b2.html
Winning In A World Transformed By Social Technologies
Social media usage for B2BDespite Recession, More Than 50% of Marketers Increase Spending on Social Media - ReadWriteWeb
Important: worldwide scope.
Interesting take on social media marketing spend in downturnThe Future of the Social Web: In Five Eras « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Social Media: The Five-Year Forecast
The distinction between traditional and innovative marketing will become significantly more pronounced as the socially driven online communities continue to gain momentum, according to a Forrester Research report released today. "The Future of the Social Web," by Jeremiah Owyang, a Forrester senior analyst, examines the monumental changes that have shaped -- and will continue to impact -- how consumers engage with each other. That engagement, Owyang writes, will affect the way each company reaches its customers -- and more important, their influencers. "The community will take charge," Owyang tells CRM magazine in a one-on-one interview, "and that's going to happen whether or not marketers or brands participate." Social networking, he adds, will only continue to facilitate the power shift toward the consumer.Advertising Will Change Forever - Advertising Age - DigitalNext
"In the US, social technology Creators and Collectors grew slowly, and Critics didn't grow at all. ... Why? Probably because much of this activity has been sucked into social network sites like Facebook. At the same time, Joiner activity exploded and Spectators became nearly universal."
Consumers' participation in social technologiesForrester Predicts Huge Growth for Social Media Marketing
Forrester Research is holding its own conference down in Orlando and has just revealed its predictions for the growth of online advertising. The bottom line is that social media and mobile will be the hottest, but just about everything will see an upward trend.
Future forecast is pretty positive for social media
Graphs on marketing spending projections for social media
Forrester Research is holding its own conference down in Orlando and has just revealed its predictions for the growth of ...Social Technographics: Conversationalists get onto the ladder
Forrester's updated social technographics ladder doesn't seem right. The Conversationalist involves less work or commitment than Critics, and seems too similar to Collectors & Joiners.
An update to the Groundswell Social Technographics ladder.
"1. Convince your boss this stuff is for real, and that if you haven't jumped on it, you're late. 2. Profile your customer base, and see what they're ready for, before planning a project to reach out to them. (After all, People is the first step in the POST process.) 3. Segment your audience; build different strategies for different segments. (Social is so prevalent now that a single approach for your company is probably too broad.)"Social Strategy for Exciting (and Boring) Brands
Winning In A World Transformed By Social Technologies
The key with boring brands is to get people talking about their problems, since they won’t talk about your brand
Good background for both ends of the spectrum.What Brands Want From A Twitter Client « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Brands and twitter againReport: Enterprise 2.0 Apps Will Dramatically Fall in Price - ReadWriteWeb
Commoditization of the technology opens the door for adding value through better implementation strategies.
A new report by Forrester Research states that the market for collaboration and productivity web apps in the enterprise (a.k.a. enterprise 2.0) is set for a shake-up...
A new report by Forrester Research states that the market for collaboration and productivity web apps in the enterprise (a.k.a. enterprise 2.0) is set for a shake-up, with prices to fall in some cases by over half. Price drops will be especially sharp in blog, wikis, social networking and widgets. The only exception is mashups, which will increase in price over the next 5 years.The ROI of Social Media Marketing: More than Dollars and Cents | Forrester Blogs
Brands are making plenty of money in social media: Dell Outlet’s Twitter account has generated millions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events, and P&G used media mix modeling to demonstrate that the BeingGirl.com community is several times more effective at driving sales than the brands' television ads.