More marketers use social networking to reach customers - USATODAY.com
Marketers who closely follow social media can find some enticing statistics to justify their online strategies: Facebook More than 10,000 websites use Facebook Connect, a service that lets Facebook users log in to affiliated sites using their Facebook account and share information from those sites with their Facebook friends. About 30 million Facebook members access it through mobile devices. Twitter Twitter users spend 66% more dollars on the Internet than non-Twitter users, says market researcher ComScore. LinkedIn LinkedIn has more than 365,000 company profiles. More than 12 million small-business professionals are members of LinkedIn. MySpace More than 1 million small businesses and individuals promote their goods and services on MySpace.
"Social-networking services increasingly are indispensable business tools, says Forrester Research. According to its survey of 1,217 business decision makers worldwide late last year, 95% use social networks to some extent. And 53% of more than 300 marketers planned to increase social-media marketing spending this year, according to a Forrester presentation in April."
Continued growth in social media and social networking use by big companies - Ford, Lenovo, Starbucks, etc.
"Social-networking services increasingly are indispensable business tools, says Forrester Research. According to its survey of 1,217 business decision makers worldwide late last year, 95% use social networks to some extent."Why Ford is Winning on the Social Web
It’s no secret that American car companies are in trouble these days. With those troubles comes a huge spike in buzz for each respective company. Some would argue, despite the bad news, this increased public focus is an opportunity for auto brands to reposition in the market. Here is a quick look at how the bad news out of Detroit is playing out and who is making strides.YouTube - Jeremy's Extreme Ford Fiesta road test - Top Gear - BBC Autos
With the Marines Beach Landing
The ultimate road test...including the British marines!
Top Gear takes the Ford Fiesta through its paces on the track, in a shopping mall, and as part of a Royal Marines beach assault.
The Top Gear boys are deeply offended by a fan letter claiming that they don't review cars properly anymore. To compensate, Jeremy Clarkson takes the new For...