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Start-up Strategy: To Change the Game, Change the Economics of How It’s Played

Alan was co-founder of Fast Company magazine and former editorial director of the Harvard Business Review. More specifically related to this post, Alan developed a very interesting habit more than 20 years ago, when he began to carry a supply of 3 x 5 index cards wherever life took him. He wrote down and collected the lessons and insights he gleaned from his experiences travelling the world and in his interactions with people ranging from CEOs and spiritual leaders to basketball coaches, novelists, and stars from dozens of other worlds… His new book, Rules of Thumb, is a collection of 52 truths he’s culled from these notes specifically related to winning in business. I asked him if I could have an exclusive excerpt, and he graciously agreed.
Think outside the box. Do it different than its being done.
Start-up Strategy
RULE #24 – If you want to change the game, change the economics of how the game is played.