Pages tagged eye_tracking:

Official Google Blog: Eye-tracking studies: more than meets the eye

An eye tracking study from Google. However, please note that none of the searches are overly commercial in nature (no top position ads). In almost all G heatmap studies, they only show mostly information searches. Interesting data, but don't assume your ad will not get nice visibility for more commercial based searches.
Web forms design guidelines: an eyetracking study | cxpartners
Provides 10 guidelines for web forms, based on eye tracking research
Guidelines 5 - Don’t use asterisks, make clear optional fields Guideline 6 - Use single field for numbers or postcode
Estudo sobre formulários online