HOW TO: Attract and Engage Social Media Moms
Social Media Brand Engagement Database - ENGAGEMENTdb
Want to know not just what companies are doing on the social web but how well they're doing it? We have brought you just the tool to measure and monitor brand engagement: for the first time ever, ENGAGEMENTdb ranks the world's most valuable brands based on how they leverage social media to interact with customers.Social Media Brand Engagement Report - ENGAGEMENTdb
World's first report ranking the top brands' use of and engagment with social media tools.
Social media database showing customer engagement by brand.
interesting chart might have more infoMediaPost Publications Study: Social Media Pays 07/21/2009
Twitter guide written by UK Government
Government's Twitter guidelines in 20 pages (oh the irony)
Director of Digital Engagement
New government guidance has been published urging civil servants to use the micro-blogging site Twitter. Launched on the Cabinet Office website, the 20-page document is calling on departments to "tweet" on "issues of relevance or upcoming events". The website is already used by Downing Street, the Foreign Office and many individual MPs.New study: Deep brand engagement correlates with financial performance « Altimeter Group : Digital Strategy by Charlene Li, co-author of “Groundswell”
New study: Deep brand engagement correlates with financial performanceHow to Keep Kids Engaged in Class | Edutopia
Mõned head mõtted klassiruumi manageerimiseks
Ten smart ways to increase classroom participation. Article from Edutopia
When students let their minds drift off, they're losing valuable learning time. Here are ten smart ways to increase classroom participation.
@courosaG2 meets Thomas Gensemer, the man who masterminded Obama's online presidential campaign | Politics | The Guardian
Interview from Guardian G2, Feb 2009. "People have been bamboozled with the technology for too long," he says. "The real questions are, 'What are your goals, and how can you use technology to achieve them?' "Organisations can build very quickly, if they do the messaging right. They need to be able to answer the question, 'What can someone do for me today?'
"People have been bamboozled with the technology for too long," he says. "The real questions are, 'What are your goals, and how can you use technology to achieve them?' Our biggest sales pitch is that we couple the services along with the technology. A lot of our competition just sells technology, and the types of organisation and causes that we like to work with, if I go in and sell them really powerful technology, it doesn't do them any good, because they don't have the wherewithal to make sense of it."
Newest addition to my fantasy dinner party guestlist: Thomas Gensemer. http://is.gd/jUmY [from http://twitter.com/louisedoherty/statuses/1226680797]
Thomas Gensemer Mastermind of the Democratic campaignTweetLevel
One tool for finding out how "influential" you are on Twitter.The Ultimate List of Twitter Tools | BrandsAmongMany
list of twitter accounts35 social media KPIs to help measure engagement | Blog | Econsultancy
Way of "measuring" impact?
A good laundry list of potential measurements for a social media program
A list of social interaction metrics / KPIs 1. Alerts (register and response rates / by channel / CTR / post click activity) 2. Bookmarks (onsite, offsite) 3. Comments 4. Downloads 5. Email subscriptions 6. Fans (become a fan of something / someone) 7. Favourites (add an item to favourites) 8. Feedback (via the site) 9. Followers (follow something / someone) 10. Forward to a friend 11. Groups (create / join / total number of groups / group activity) 12. Install widget 13. Invite / Refer 14. Key page activity 15. Love / Like this 16. Messaging 17. Personalisation 18. Posts 19. Profile 20. Print page 21. Ratings 22. Registered users 23. Report spam / abuse 24. Reviews 25. Settings 26. Social media sharing / participation 27. Tagging 28. Testimonials 29. Time spent on key pages 30. Time spent on site 31. Total contributors 32. Uploads 33. Views 34. Widgets 35. Wishlists
KPIs rather than looking for ROI of social media engagement10 Rules for Increasing Community Engagement
Here are 10 tips for increasing user engagement that work for news community web sites, but can apply to all types of online user-engagement communities.Telstra's 3Rs of Social Media Engagement
The Australian telecom Telstra recently released to the web the social media guide they designed for their employees. It's an animated graphic novel! I think they score points for both attributes (using visuals effectively and releasing it publicly).
Telstra - Austrian telecom - published social media guide for their employees
Telstras multimediale Schiene ... sehr gute Lösung!How to Better Engage Facebook Fan Page ‘Fans’ | Social Media Examiner
average article but adding it for completenessHow Twitter in the Classroom is Boosting Student Engagement
How Twitter in the Classroom is Boosting Student Engagement4 Easy Ways to Engage Your Facebook Fans
When you are engaging with your network (online or offline) who you are AND the nature and level of conversations you have will influence your level of your engagement with the other person.
Activity is not productivity - we all know that. But why do we keep engaging in activities that are not productive? One answer: Simply because it is easy to engage in activities that are not productive. This is true especially when it comes to activities that are geared towards building engagement with the other person. Sometimes, it is easy to think you are engaged when you are not even on the other person's radar. Here is the basic rule: When you are engaging with your network (online or offline) who you are AND the nature and level of conversations you have will influence your level of your engagement with the other person. The diagram above shows ONE framework that explains this relationship. As you can see, the need for creativity goes up significantly when you need higher levels of engagement Here are the levels: A. Mindless Chatter: This is basically saying whatever comes to your mind and sometimes you might get a reply (the other person may also be bored, right?) and you might12 Social Media Secrets From World’s Top Superstars | Social Media Examiner
12 Social Media Secrets From World’s Top Superstars http://bit.ly/9n89vw #socialmedia
12 Social Media Secrets From World’s Top Superstars http://j.mp/9cXlUY #socialmedia #yamLogic+Emotion: Social Engagement Spectrum
Doing a bit of thinking of how to frame up some of the differences between traditional, digital and social initiatives—each has it's own set of properties, there is some overlap and there are also distinct characteristics. Thought it might help...7 Ways to Use Psychological Influence With Social Media Content | Social Media Examiner
One of the hallmarks of social media is content: creating it, sharing it and engaging with it. The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!). But how do you create content that goes viral? What follows are seven strategies you can employ to help your content succeed.
Among the hallmarks associated with social media will be articles: creating the idea, sharing it along with getting from it. What follows are more effective strategies it is possible to use to help your articles do well.
7 Ways to Use Psychological Influence With Social Media Content
Social media marketing with content created on the convergence of neuroscience, human psychology and group dynamics.21 Rules for Social Media Engagement
Most organizations already have social media guidelines and policies but do they have rules for engagement with customers ?LukeW | Gradual Engagement Boosts Twitter Sign-Ups by 29%
Rediseño de registro en twitter implicando más al usuario= aumento de nuevos usuarios
Gutes Praxisbeispiel für die Optimierung von Registrierungs-Prozessen. Besonders wichtig: Nutzer müssen so früh wie möglich einen Mehrwert für sich sehen, dann erst Daten eingeben. Twitter hat jetzt zwar mehr Formularschritte und längere Registrierungsdauer aber bessere Conversion
Twitter signup process walkthrough7 Scientific Ways to Promote Sharing on Facebook
Zarrella studied Facebook data for quite some time and observed that simplicity, among other interesting linguistic and timed attributes, is the key to triggering word of mouth.The Social Media Style Guide: 8 Steps to Creating a Brand Persona
The Social Media Style Guide: 8 Steps to Creating a Brand Persona
The Social Media Style Guide: 8 Steps to Creating a Brand Persona http://ow.ly/238zf – weknowmore.org (weknowmore) http://twitter.com/weknowmore/statuses/17027325488
Brian Solis ----> Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usage instructions on font, style, color, language, placement, positioning, etc. It is our bible and adherence to its tenets and instructions is strictly enforced. However, with the unstructured proliferation of social media within many organizations, the brand style guide is seemingly disregarded or not considered in favor of expediting the creation of profiles in social networks and the participatory engagement that immediately ensues.8 Ways FarmVille Designs for Engagement | Making sense of good and bad content
Interssante #socialgaming insights uit #Farmville “@ProximityWW: Insights on social gaming provided by Zynga http://bit.ly/dePTnk”
Every web experience designer can learn from the tactics deployed in FarmVille to engage members over the long term. Here are 8 tactics you should include...
Designing compelling user experiences
RT @philmichaelson 8 Ways FarmVille Designs for Engagement | Making sense of good and bad content http://bit.ly/bqa9BMIncrease Your User Activity with Points, Badges and Status
Increase Your User Activity with Points, Badges and Status