Dunkin Donuts’ Facebook Campaign Turns Your Profile Pic into Prizes
http://mashable.com/2009/06/03/dunkin-donuts-facebook-campaign/

Motivate Facebook members to promote your products or events and engage with the campaign’s focus on tying social media with offline experiences is a great way to immediately make the organization's Facebook presence relevant.

Dunkin' Donuts: Profilbilder sollen neues Produkt bekannt machen

With the Keep It Coolatta sweepstakes, fans of the brand on Facebook (Facebook) (there’s over 800,000 of them) can post a photo of themselves with any Coolatta beverage to the Fan Page wall, add the caption #CoolattaGiveaway, and subsequently update their profile with the pic, and they’ll be entered to win a daily giveaway through June 24. Dunkin’ Donuts will randomly select winners, award the prizes, and update their official profile with the winning image.

Facebook is huge, Twitter is mainstream, and social media is everywhere. It’s now not unheard of for large and traditional brands to embrace the unknown for better or worse. Remember the Skittles ordeal?