A Designer Takes on His Biggest Challenge Ever | Fast Company
"We moved from thinking of ourselves as designers to thinking of ourselves as design thinkers. We have a methodology that enables us to come up with a solution that nobody has before." -- David Kelley
bio of IDEO's David Kelley. IDEO is a creative design and technology firm, an inspiration.
Ideo CEO David Kelley talks about evolving Ideo from a design firm to a "design thinking" firm.