Donation Usability: Increasing Online Giving to Non-Profits and Charities (Jakob Nielsen's Alertbox)
be clear with mission/goals/objective and scaled down ecommerce donation (when using 3rd-party payment, integrate it or users may get stumped)
Key factors: The organization's mission, goals, objectives, and work. How it uses donations and contributions.
"Non-profits would collect much more from their websites if only they'd clearly state what they are about and how they use donations. Our new usability studies revealed considerable frustration as potential donors visited sites and tried to discern various organizations' missions and goals — which are key factors in their decisions about whether to give money."
Jacob Nielson, online donations. See methodology notes.Tweetraising: The Potential For Charities On Twitter
Twitter has been hailed as an incredibly useful marketing tool for businesses and brands, both big and small, to disseminate information and engage with consumers on a massive scale. But what about non-profits? The ability to use social media to fundraise for charitable purposes has been questionable. A few months ago, the Washington Post reported that Causes, one of Facebook’s popular applications used by non-profits to raise money, was not netting much money for charities, despite its large amount of users (according to the application’s page, it has 26 million monthly users).
Fundraising + Twitter = Tweetraising3 Easy Steps to Raise Money Online for Your Fundraising Ideas
Use with Marnie's charity