Domino's: How One YouTube Video Can Ruin a Brand - ReadWriteWeb
In terms of its social media presence, Domino's Pizza gets a lot of things right. It has a YouTube Channel, a Twitter account, and both a Facebook and MySpace profile. What Domino's could not plan for, however, was that two of its employees at a North Carolina franchise would use YouTube to broadcast a rather disgusting video that would severely damage the company's brand. Since the video first appeared, Domino's has quickly stepped up its social media presence in order to regain some positive momentum.
Domino's: How One YouTube Video Can Ruin a Brand http://tinyurl.com/cnu2ms [from http://twitter.com/AdNerds/statuses/1540990281]