Pages tagged decision_making:

Quantum Theory May Explain Wishful Thinking

Humans don’t always make the most rational decisions. As studies have shown, even when logic and reasoning point in one direction, sometimes we chose the opposite route, motivated by personal bias or simply "wishful thinking." This paradoxical human behavior has resisted explanation by classical decision theory for over a decade. But now, scientists have shown that a quantum probability model can provide a simple explanation for human decision-making - and may eventually help explain the success of human cognition overall.
Need to read more carefully; till then, count me as skeptical
LOL. The first few sentences made me think of Busemeyer, even before he was mentioned.
HOW WE DECIDE: mind-blowing neuroscience of decision-making - Boing Boing
Lehrer is interested in the historic dichotomy between "emotional" decision-making and "rational" decision-making and what modern neuroscience can tell us about these two modes of thinking. One surprising and compelling conclusion is that people who experience damage to the parts of their brain responsible for emotional reactions are unable to decide, because their rational mind dithers endlessly over the possible rational reasons for each course of action. The Platonic ideal of a rational being making decisions without recourse to the wordless gut-instinct is revealed as a helpless schmuck who can't answer questions as basic as "White or brown toast?"